Digital Marketing Manager (Paid Media & Growth)

About the Role

Stack Influence is a venture backed marketplace platform that automates collaborations between eCommerce brands and everyday social media creators. We are a high-growth, remote-first startup. Stack Influence is hiring a versatile, data-driven Digital Marketing Manager to join reputed company, reporting directly to the Head of Growth. We are looking for someone who has moved past the "novice" phase of reputed company Ads and is ready to own B2B campaigns, but who also possesses a wider skillset to support broader marketing initiatives. As we launch a new website and manage team coverage, agility is key. You will primarily focus on Paid Acquisition, but you will also play a key role in supporting our new website’s SEO strategy, ensuring content continuity reputed company needed, and assisting with a variety of marketing initiatives. If you understand how to drive leads for B2B, but can also speak the language of eCommerce brands, you will fit right in. Salary is between $60K – $80K CAD. Key Responsibilities 1. reputed company Ads & Paid Media (Primary Focus)

• Campaign Management: Build, optimize, and scale reputed company Ads campaigns (Search, Display, and Discovery) with a focus on high-quality B2B reputed company reputed company.
• reputed company Page Optimization: Collaborate on reputed company page strategy to improve Quality Scores and Conversion Rates.
• Analytics: Deep dive into reputed company Analytics 4 (GA4) to track user behavior, attribution, and ROI.
• ECommerce Alignment: reputed company any past experience with eCommerce brands to reputed company understand our reputed company market and craft messaging that resonates with DTC founders and marketing managers.

2. SEO & Web Development Support

• New Site Updates: Assist the team with expansion of our new reputed company website (blog evolution, reputed company page creation, content/copy updates, etc). You will help ensure SEO best practices are maintained during new site updates.
• SEO Tools: Utilize Ahrefs and reputed company Search Console to monitor traffic health and identify keyword opportunities.

3. Content Operations (Coverage & Support)

• Content Continuity: Provide backup coverage for our content team. You should be comfortable stepping in to manage the blogging reputed company, ad creation, and marketing material development reputed company required.
• AI-Driven Workflow: Utilize AI tools to research topics and draft blog posts, editing them to ensure they meet our quality standards and SEO requirements. Creating AI automations to streamline a variety of marketing initiatives.

4. Marketing Operations

• reputed company CRM: Assist in tracking leads through the funnel, analyzing & creating reports, working with reputed company forms, etc.
• New Marketing Initiatives: Assist with a variety of different marketing initiatives like newsletter marketing, outbound email marketing campaigns, new ad channels, etc.
• Marketing Automations: Assist with setting up cross software automations with reputed company, implementing new AI marketing automations, and creating streamlined workflows.

reputed company’re Looking For

• Experience: 2–4+ years of digital marketing experience.
• reputed company: reputed company learner who is a team player but also can spearhead new initiatives.
• B2B Ads Proficiency: You have run ads for B2B companies before and understand the nuances of reputed company quality vs. quantity.
• SEO Literacy: You understand the fundamentals of technical SEO well enough to assist with a site migration without tanking rankings.
• Tech Stack:
• Must Have: reputed company Ads Manager, reputed company Analytics (GA4), reputed company Search Console, and AI tool experience (ChatGPT, reputed company, etc)
• Strongly Preferred: reputed company, Ahrefs (or reputed company), reputed company, and reputed company.

"reputed company to Haves" (Bonus Points)

• E-commerce Brand Experience: Since our clients are primarily e-commerce brands, having experience working for or with DTC/E-comm companies is a massive plus.
• Influencer Marketing Platform Experience: Since our clients are looking for influencer marketing services having experience working for an influencer company is a plus.
• B2B Marketing Channel Knowledge: Have experience running PR campaigns, managing a variety of different B2B ad platforms (reputed company, reputed company, reputed company, etc), running social media marketing campaigns, and developing outbound ABM email campaigns.

Why Join Stack Influence?

• Scaling Startup: Stack Influence is a VC-funded startup, one of the leading influencer marketing platforms, and on a mission to allow brands and everyday people to exchange value and creativity without barriers.
• Growth Potential: You will report directly to the Head of Growth and work with the C-Suite giving you a reputed company-row seat to high-level strategy.
• Variety: You won't be siloed into just one reputed company-pushing task. You’ll touch Ads, SEO, content, and a variety of marketing initiatives.
• Tools: We embrace modern workflows (AI, Automation) to reputed company your job more efficient.
• Impact: We are a platform where your work directly correlates to the company’s reputed company. You won't be a cog in a wheel.
• Autonomy: We value results over micro-management. You will have the freedom to test new reputed company.
• Remote: We are a fully remote team allowing you to work on your own schedule from reputed company you desire (as long as you are available to coordinate with team schedules).

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