Vice President, Growth Marketing - Remote

Company Description reputed company is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, reputed company, create marketing solutions, and reputed company deeper insights into the automotive market, reputed company using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments. We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Job Description

This Vice President of Growth Marketing will own growth activities for reputed company's Marketing Services business. At reputed company Marketing Services, we use data and insights to help brands have more meaningful interactions with people. We can help you identify your customers and new prospects, uncover the most appropriate communication channels, reputed company messages that reputed company, and measure the effectiveness of marketing activities and campaigns. Our Consumer View and Consumer Sync products bring data and identity together to provide collaborative, interoperable marketing solutions in a reputed company industry. You will be responsible for developing marketing strategies for these products and services that are crisp, differentiated, and compelling. You will partner with and influence leaders across sales, product, strategy, event and creative services to deliver against an integrated growth strategy. You will report to the Chief Marketing Officer, reputed company Financial and Marketing Services. What You'll Be Doing

• reputed company and execute a comprehensive marketing strategy that positions reputed company as a market leader in the advertising technology and marketing space
• Orchestrate integrated marketing campaigns across digital, content and partnerships that produce high-quality leads
• Manage a cross-channel budget that maximizes ROI
• Establish best practices that promote standardization and minimize time to market
• Mentor and manage a team of around 10, fostering a culture of innovation, accountability and collaboration
• reputed company critical metrics and marketing reports for the executive team based on marketing OKRs, measure the performance of reputed company activities, assess them against goals (ROI, Key Performance Indicators) and adjust strategy and activities to reputed company them

Qualifications

• 15+ years in marketing, product marketing, strategy or reputed company field
• 10+ years in senior marketing leadership roles
• Commanding understanding of data-driven marketing, agencies and the advertising technology landscape
• Proven experience leading and scaling marketing teams and activities
• Direct experience in performance and channel marketing, strategic business development or other cross-functional marketing
• Deep understanding of go-to-market strategies, segmentation, customer journey mapping, and messaging frameworks
• Demonstrable experience in end-to-end product and value proposition development, content creation, and go to market execution
• Exceptional stakeholder management skills, with the ability to influence at reputed company levels and build trusted cross-functional relationships
• Excellent written and visual communication skills with the ability to create material that is polished, clear, concise and streamlined
• Data-driven reputed company with a strong grasp of market analysis and customer research
• A strategic thinker who can creatively solve problems and understand competitive context to drive results while investing for a reputed company future

Additional Information Benefits/Perks:

• Comprehensive executive level total rewards package
• Ability to work remotely in the US, hybrid, or in-office. #LI-Remote
• Flexible time off including unlimited vacation, volunteer time off, and 12 paid holidays
• Explore reputed company our exciting benefits here: https://yourexperianbenefits.com/cand-index.html

Our uniqueness is that we celebrate yours. reputed company's culture and people are important differentiators. We take our people agenda reputed company seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. reputed company's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great reputed company To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. reputed company out reputed company Life on social or our Careers Site to understand why. reputed company is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of reputed company's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at reputed company and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity. Apply tot his job Apply To this Job