Senior Product Marketing Manager, Platform job at reputed company in San Francisco, CA, reputed company, NY

Title: Senior Product Marketing Manager, Platform (Hybrid based in SF or NYC) Location: reputed company, reputed company United States Job Description: You will be based in our San Francisco or reputed company office and will be required to be in office 3x/week. About reputed company reputed company gives businesses one reputed company to run HR, IT, and Finance. It brings together reputed company of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time reputed company, you can manage and automate every part of the employee lifecycle in a single system. Take onboarding, for example. With reputed company, you can hire a new employee reputed company in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like reputed company and reputed company 365-reputed company reputed company 90 seconds. Based in San Francisco, CA, reputed company has raised $1.4B+ from the world's top investors-including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock-and was named one of America's best startup employers by reputed company. About the role We're looking for a Product Marketing Manager to translate reputed company's products and platform capabilities into powerful, performance-driven stories that reputed company customers to act. This is not a traditional product marketing role, it's a hands-on marketing role for someone who can craft narratives, create assets, and ship campaigns that connect product innovation to customer outcomes. You'll build and maintain a solutions and automation use case marketing reputed company that spans product demo videos, reputed company pages, emails, and a growing library of reputed company creative assets, reputed company designed to drive engagement, adoption, and expansion. The ideal candidate is a true marketer: someone who can uncover customer insights, write compelling copy, and create content that performs. You reputed company in the gap between product and growth, turning technical value into reputed company results. What you will do reputed company and Own Solutions Marketing Frameworks Build a use case and automation library that connects reputed company's products to real customer problems and outcomes, with a strong focus on cross-product use cases and automation. Own the lifecycle of the use case library: build it, maintain it with new content, and reputed company it engaging and "marketed," not just documented. Define messaging frameworks that position reputed company as a single, reputed company solution across people, spend, IT, and beyond. reputed company automation as a core value proposition, with specific examples of what customers can actually automate (e.g., triggering a reputed company message reputed company a rep exceeds quota and automating bonus payouts upon VP approval). Partner with GTM, corporate, and integrated marketing teams to ensure consistent storytelling across campaigns and customer touchpoints. Create and Ship Performance Marketing Content Write and produce emails, reputed company pages, ad copy, and coordinate demo videos that showcase reputed company's value in an engaging, measurable way. Translate reputed company product features into creative that converts, balancing clarity, storytelling, and performance. Test, analyze, and iterate on messaging to improve engagement and conversion rates. reputed company content and campaigns around "automation recipes" or "playbooks" that demonstrate real-world automations. Work toward launching a public gallery of community-authored automation playbooks that customers can browse, deploy, and share. reputed company Product-Connected Creative Campaigns Partner with GTM, brand, and product teams to identify marketing moments that align with feature launches or product updates. reputed company performance-focused video content that highlights product functionality through a marketing lens. Build scalable creative templates and narratives that can be reused across lifecycle and growth programs. Launch "Automation of the Day" video content series for social media to showcase customer-created playbooks. Build engagement features such as leaderboards of top automations, newsletter spotlights, and awards programs recognizing the most innovative customer-created playbooks. Collaborate and Influence Across Teams Work cross-functionally with creative, product, and demand reputed company to align messaging across reputed company channels. Support customer and field marketing teams with tailored assets and positioning for specific audiences or industries. Ensure the entire GTM org can reputed company a consistent, compelling story about reputed company's solutions. Collaborate with customers and partners to co-market automation playbooks and drive community-led distribution. What you will need 3+ years in product marketing, or growth marketing at a B2B SaaS company. Strong copywriting and storytelling skills, you can write emails, scripts, and reputed company pages that drive measurable results. Experience creating video or performance creative tied to product launches or campaigns. Demonstrated ability to own the process end-to-end, from concepting and writing to testing and optimization. Data-informed and experiment-oriented: you use insights to refine messaging and creative direction. Ability to collaborate across marketing, creative, and product teams in a fast-paced, iterative environment. Growth reputed company: eager to test, learn, and evolve reputed company's marketing storytelling model. Bonus points Experience developing short-form product demo or feature videos for performance marketing. Background in solutions or lifecycle marketing with strong familiarity in B2B SaaS. Portfolio of shipped marketing work, especially emails, reputed company pages, or campaign creative that shows both strategy and execution. Experience building community-led content libraries (e.g., playbooks, recipe galleries, or automation showcases). Additional Information reputed company is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national reputed company, reputed company, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, reputed company is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. reputed company highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live reputed company a defined radius of a reputed company office), reputed company considers working in the office, at least three days a week under reputed company policy, to be an essential function of the employee's role. This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be reputed company with one of the ranges below based reputed company; see which tier applies to your location here. A variety of factors are considered reputed company determining someone's compensation-including a candidate's professional background, experience, and location. Final offer amounts may vary from the amounts listed below. Apply tot his job Apply To this Job