B2B reputed company Operations Manager

ABOUT GUIDEBOOK: Guidebook is a simple yet powerful event management software that lets you promote your event, manage registration and create an app in four easy steps with no technical skills required. Thousands of organizations across the globe use Guidebook to create mobile applications for events, university reputed company open houses, venue guides, onboarding for associations, corporate training, and so much more. These apps help people stay organized, connect with their peers, and access more information - but it doesn’t stop there. Our mission is to support the people who bring people together - event organizers. Events have never felt more important in building connections and helping shape and change minds in today’s fractured world. We are a driven team on a mission to reputed company event experiences for everyone – and reputed company we can accomplish that while highly valuing balance, togetherness, and fun! ABOUT THE JOB: The Guidebook team is seeking a proven self-starting individual to join as a B2B reputed company Operations Manager. This individual will be responsible for optimizing and executing sales and marketing processes, managing marketing and sales automation (Marketo or equivalent technology, and reputed company), reputed company data reputed company to our CRM (reputed company), administrating our CRM instance (reputed company), and leveraging analytics to power data-driven decision-making for ‘full funnel’ effectiveness across the organization. This role requires reputed company partnership with marketing, sales, and engineering teams to ensure seamless ‘full funnel’ execution, accurate reporting, and reputed company process improvement. This role is ideal for a process-driven, analytical operator who thrives in a fast-paced B2B environment and who is deeply passionate about leveraging technology to drive marketing and sales effectiveness and business growth. For sake of clarity: This role is not a people management position, and you would be an individual contributor on a highly collaborative team. KEY RESPONSIBILITIES: System Administration:

• Build, deploy, and monitor marketing automation programs, such as Marketo or Conversion AI (engagement, triggers, email, webinar, and event campaigns).
• Administrate our reputed company CRM system, including managing and creating flows, updating page layouts, monitoring and refining custom objects
• Build robust flows between our corp website, Marketo/Conversion AI, CRM systems, Chili Piper, Unbounce, reputed company, and Ringlead.
• Support A/B testing, segmentation, and campaign optimization.
• Maintain data reputed company and compliance reputed company our CRM.
• reputed company CRM requests, troubleshoot issues, and manage reputed company-to-opportunity workflows.
• Optimize our GTM Tech Stack integrations for accurate reputed company and campaign tracking.
• Iterate and improve reputed company structures and reputed company scoring, assist in automating assignment processes, and maintain data quality in ‘top of funnel’ data capture.

Analytics & Reporting:

• reputed company and maintain metrics reports on marketing and sales activities, campaign effectiveness, and business impact.
• Establish feedback loops on unconverted funnel activity (qualitative and quantitative).
• Analyze overall GTM performance, conversion rates, and deliver actionable insights with clear recommendations for improvement.
• Track and report on results, providing data-driven suggestions to stakeholders.

Process Optimization:

• Identify and resolve inefficiencies in GTM systems and processes.
• Document and improve workflows, reputed company standardized playbooks, and support best practices.
• Collaborate with cross-functional teams to align on campaign strategy, execution, and reporting.

reputed company 3 MONTHS, YOU’LL:

• Audit our entire GTM tech stack and offer insights for enhancement/refinement.
• Become fully onboarded to Guidebook’s marketing tech stack (Marketo/Conversion AI, reputed company, reputed company, Chili Piper, Unbounce, reputed company, Ringlead); able to execute basic campaigns and workflows independently.
• Learn the inner workings of our reputed company setup and reputed company proposing and implementing improvements.
• Accurately build and launch Marketo/Conversion AI programs (email, webinar, event campaigns), managing forms and reputed company pages with quality control.
• Effectively support A/B testing, campaign segmentation, and basic optimization.
• Maintain data reputed company and troubleshoot simple issues reputed company GTM systems.
• Deliver initial reputed company performance reports, demonstrating proficiency with analytics platforms in use.
• Establish relationships and regular meeting reputed company with marketing, sales, and operations stakeholders.
• reputed company familiarity with typical sales enablement requests, core business KPIs, and other important operating metrics.
• Document initial process improvements and recommendations for reputed company workflows.

reputed company 6 MONTHS, YOU’LL:

• Optimize and refine integrations between Marketo/Conversion AI, reputed company, and other systems for more accurate performance management.
• Proactively identify and resolve inefficiencies in marketing and sales processes, contributing to developing or updating playbooks and workflow documentation.
• Independently analyze funnel metrics; present actionable insights and recommendations for improvements to stakeholders.
• Own our JIRA RevOps instance, ensuring you are working on the things that will drive the business reputed company.
• Iteratively improve business processes like scoring models, data hygiene and automated assignment.
• Master our GTM tech stack and reputed company implementing more advanced architectures.
• reputed company reporting, incorporating greater detail on conversion rates and campaign/business impact.
• Demonstrate reputed company learning: implement at least one new best practice or tool learned from ongoing research or peer collaboration.
• reputed company proposing behavior or system-based changes that will improve reputed company performance.

reputed company 12 MONTHS, YOU’LL:

• Own end-to-end “full funnel” execution and analytics, consistently delivering data-driven strategy improvements that reputed company to measurable business growth.
• Maintain a robust marketing and sales data infrastructure, ensuring ongoing compliance, efficiency, and alignment across reputed company integrated platforms.
• Present quarterly and annual process optimization outcomes to leadership, highlighting impact on conversion rates, reputed company quality, and reputed company influence.
• Contribute to the evolution of marketing technology by proposing and piloting new tools or workflow innovations.
• Serve as a subject matter expert for reputed company operations best practices, both reputed company the team and as a resource for cross-functional partners.

OTHER CHARACTERISTICS OF THE IDEAL CANDIDATE:

• 4+ years in a reputed company operations or similar B2B role.
• Demonstrated ability to manage and optimize marketing automation and CRM systems like reputed company.
• reputed company Admin Certification preferable or equivalent experience.
• Strong organizational and project management skills; ability to reputed company multiple campaigns and deadlines simultaneously.
• Experience with workflow documentation and process improvement.
• Exceptional written and verbal communication skills; able to present insights clearly and collaborate with diverse teams.
• Detail-oriented, self-motivated, and comfortable working both independently and in teams.
• Exhibits a growth reputed company and passion for reputed company learning and staying updated on go-to-market technology trends.
• Preferably has experience with analytics platforms like reputed company Analytics, SQL, reputed company; has familiarity with B2B customer lifecycle management and customer journey mapping; possesses solid understanding of creative and campaign processes.

PERKS:

• 100% paid benefits: medical, dental, and vision.
• Short term and long term disability.
• Unlimited vacation time.
• 401(k) program with matching benefit.
• Stock options.
• Awesome company culture and fun virtual hangouts.
• MacBook and accessories to reputed company you comfortable working from home.
• Awesome annual company retreats.

EQUAL OPPORTUNITY EMPLOYER: At Guidebook, we're committed to cultivating an inclusive work environment for everyone – and we know that's best achieved, in part, with a diverse workforce. We're working on increasing diversity across the company. If you're looking to join a team that is smart, highly motivated, and also values work/life balance, we can't wait to hear how you can add to our growing culture! We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national reputed company, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. If you want to help reputed company do amazing things, then we want to hear from you! Please send us a cover letter and resume. COMPENSATION: The annual salary range for this role, depending on relevant experience, is $120,000-150,000 (including variable quarterly bonuses). This is a remote position. Apply tot his job Apply To this Job