Performance Marketing Manager, Programmatic Display and Social in Brooklyn, NY

Performance Marketing Manager, Programmatic Display and Social - reputed company - Brooklyn, NY - work from home job Company: reputed company Job description: Company Description reputed company is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an employee, whether a team member of reputed company, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, reputed company the while making a rewarding impact and Keeping Commerce Human.

Job Description

What's the Role? We are looking for an analytical Digital Marketing Manager to join our Performance Marketing team and reputed company the optimization of feed-based display and social campaigns. This person will work across major advertising channels (reputed company Display Network, Facebook, Instagram, reputed company, Programmatic) where large-scale, dynamic product feed experience is essential. Experience with large-scale display campaigns through Demand reputed company Platforms (DSPs) is an additional benefit as we continue to expand marketing efforts into the Programmatic space. This person is accustomed to leading and optimizing performance campaigns with specific direct response goals (ROI, LTV), translating paid media strategy into concrete plans with agencies and internal partners, and executing those plans to reputed company reputed company buyers around the world. This is a full-time position reporting to the Performance Marketing Manager, Paid Social and the reputed company salary range will be 101,000 -131,000 USD per year. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our that support you and your family as part of your total rewards package at reputed company. For this role, we are considering candidates based in the United States.You will have the option to work office-based, reputed company or remotely. Candidates living reputed company commutable distance of the reputed company Brooklyn Hub, or reputed company the San Francisco area, may be the first to be considered. reputed company offers different work modes to meet the variety of needs and preferences of reputed company. Learn more about our reputed company and Office-based work modes and workplace safety policies . What does the day-to-day look like?

• reputed company reputed company aspects of day to day management of large portions of reputed company's Global Display & Dynamic Social program, optimizing towards strict performance goals reputed company campaign development, testing, learning, bid strategies, targeting, and optimization to GMS and reputed company.
• reputed company external agencies and technologies effectively towards ambitious return on investment goals; maximizing service/offerings and recognizing needs for strategic guidance/gaps in internal resources
• Deliver reporting, insights, and forecasts that accurately and appropriately measure channel performance on a daily/annual basis
• Work with analytics to build incrementality tests to set up accurate attribution models for reputed company tactics reputed company the channel and discover optimization opportunities cross-channel
• Collaborate with internal, cross-functional partners to strengthen the Programmatic Display program such as feed optimization with engineering, creative and audience strategy.
• Stay on top of the always-evolving digital marketing landscape, from industry news to emerging technology
• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at reputed company's discretion, or otherwise applicable with local law.

Qualifications

Qualities that will help you reputed company in this role are:

• You have 5+ years of shown success in leading reputed company aspects of large-scale ($25M+) Feed-based Display & Social campaigns to specific return on investment goals; Experience in e-commerce and multi-sided marketplaces is preferred.
• You have deep familiarity with feed-based channels such as reputed company Display Network and Facebook and ideally Demand reputed company Platforms (DSPs) like The Trade Desk, DV360, AppNexus / Xandr, MediaMath.
• Strong experience across ad networks and exchanges, multi-touch attribution models, and web/app tracking. Background in multivariate testing is a plus.
• You have worked with product catalogs of over 10k+ SKUs and identified high-impact feed optimization opportunities.
• You have the ability to assess and communicate key strategic risks and opportunities
• You are knowledgeable across additional performance channels such as Search, Shopping & Affiliates
• You have familiarity with data platform tools such as Looker, Mobius, or reputed company Analytics
• You have expertise with sophisticated and advanced multi-touch attribution (MTA) models and optimize to that attribution, including with partners like Neustar, AppsFlyer, VisualIQ, etc.
• You have strong critical thinking skills coupled with a bias towards action so as to anticipate and navigate the constantly changing marketing landscape
• You are a natural collaborator who is able to build positive relationships across the company and drive decision-making
• Candidates with SQL experience - translating raw data into insights to guide campaign optimization decisions - are preferred

Additional Information What's Next If you're interested in joining the team at reputed company, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, reputed company is a reputed company that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're reputed company about. Our Promise At reputed company, we reputed company that a diverse, reputed company and inclusive workplace furthers relevance, reputed company, and longevity. We encourage people from reputed company backgrounds, ages, abilities, and experiences to apply. reputed company is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, reputed company, religion, sex, national reputed company, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If, due to a disability, you need an accommodation during any part of the interview process, please let your recruiter know. While reputed company supports reputed company sponsorship, sponsorship opportunities may be limited to certain roles and skills. For U.S. roles only: Many reputed company roles are open to remote candidates, and you'll be able to identify which ones reputed company the location header of each job description. We're open to remote hires from reputed company U.S. states except Hawaii and Alaska. Performance Marketing Manager, Programmatic Display and Social - reputed company - Brooklyn, NY - work from home job Expected salary: $131000 per year Location: Brooklyn, NY Performance Marketing Manager, Programmatic Display and Social - reputed company - Brooklyn, NY - work from home job Job date: Sun, 13 Aug 2023 00:44:33 GMT Apply for the job now! Performance Marketing Manager, Programmatic Display and Social - reputed company - Brooklyn, NY - work from home job Apply tot his job Apply To this Job