Digital Marketing Specialist

Know the perfect person for this role?$500 cash reward if you refer the person we hire!

About Us

Open Position | Full-Time | Remote Bolt Farm Treehouse is an award-winning, mountaintop retreat & spa in Tennessee. We create unforgettable experiences in nature-immersive settings, providing a sanctuary for deep connection and renewal and enabling people to realize their fullest potential. We blend million-dollar views, one-of-a-kind accommodations, and top-tier hospitality to offer premier wellness retreats and romantic getaways where guests can celebrate life’s key moments and reconnect with what truly matters. We strive to be the #1 retreat in America for strengthening relationships, impacting 100,000 people annually through transformative experiences. We cultivate a positive, drama-free workplace where every team member feels valued, supported, and inspired for personal and professional growth. Our team, driven by love and a strong work ethic, creates a positive impact on the world. Meaningful work. Meaningful relationships. Company Core Values

• Best is the Standard – Excellence is the only standard.
• All-In – Commit fully, take ownership, and give your best.
• Move Fast – Speed and efficiency drive success.
• Wow Every Guest – Create exceptional experiences that leave a lasting impact.

Position Summary: Are you a digital marketing maestro with a passion for crafting compelling narratives and driving results? Bolt Farm Treehouse, a leader in experiential hospitality, is on the lookout for a versatile strategist to join our marketing team and take charge of both Paid Social and Search Engine Marketing (SEM). In this dynamic role, you will be the architect of engaging campaigns, the storyteller of captivating content, and the data-driven driver of both brand awareness and organic growth. Perks & Benefits:

• Competitive salary and benefits package fit for a digital mastermind.
• Work amidst breathtaking scenery or from the comfort of your home, designing your ideal work environment.
• Join a passionate and supportive team where dedication and innovation are celebrated.
• Make your mark on a rapidly growing hospitality brand, shaping the narrative of a unique customer experience.
• Hone your skills and expertise in a dynamic field, constantly learning and evolving.
• Enjoy exclusive discounts and free stays at our luxurious treehouses, a well-deserved reward for your success in both paid social and organic realms.

Requirements:

• Minimum of 2 years of experience in a similar role.
• Tech-savvy with a systems-minded approach. (You will be using several cloud-based applications)
• Proficient in computer skills, including Google Suite.
• Excellent verbal and written communication skills.
• Self-motivated, well-organized, and results-driven with a track record of meeting goals.
• Solutions-oriented mindset.

The Person We're Looking for Will Have:

• You're driven by results as one of the following: Paid Social Specialist, Social Media Ads Specialist, Performance Marketing Specialist, SEM Specialist, SEO/PPC Specialist, Digital Marketing Specialist, or similar role, and you have a track record of crafting successful paid social campaigns and boosting organic traffic through SEO strategies.
• A minimum of 2 years of experience in both paid social media advertising and SEO, demonstrating expertise in audience targeting, keyword research, and technical optimization.
• An expert in crafting compelling narratives and content that resonates and converts in both paid and organic contexts.
• A data enthusiast, interpreting analytics to optimize campaigns and refine SEO tactics.
• A collaborative team player, sharing knowledge and contributing to collective success.
• Bonus points for experience with marketing automation tools, video ad creation, technical SEO tools, link building, and a penchant for staying ahead of trends.

What You'll Be Doing:

• Design and execute high-performing paid social media campaigns across key platforms (Facebook, Instagram, LinkedIn etc.).
• Forge powerful content strategies for organic growth, climbing the search engine ladder with engaging website copy and blog posts.
• Craft strategically targeted ads that resonate with our audience and spark curiosity, driving conversions through both paid and organic channels.
• Develop engaging ad copy and creatives that tell our story, capturing attention and driving conversions in the digital realm.
• Master the art of audience targeting across various platforms, leveraging demographics, interests, and behaviors to reach the right people at the right time.
• Craft compelling website copy and blog posts infused with relevant keywords, attracting organic traffic and boosting our search engine visibility.
• Analyze campaign and SEO performance like a seasoned data alchemist and detective, extracting insights to optimize strategy and maximize ROI and organic visibility.
• Collaborate with the marketing team to build synergy, amplify our voice in the social and search landscapes, and weave a unified web presence.
• Stay ahead of the curve, constantly honing your skills, and keeping our approach fresh, impactful, and aligned with the ever-evolving digital landscape.
• Referral reward will be paid at 6 months of employment

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