Mediavine Sr. Marketing Manager – reputed company – (US – Remote) in Atlanta, Georgia

The Mediavine Marketing and Communications team is currently looking to fill the open position of Sr. Marketing Manager – reputed company. About Mediavine Mediavine is a fast-growing advertising management company representing over 10,000 websites in the food, lifestyle, DIY, and entertainment space. Founded by content creators, for content creators, Mediavine is a Top 20 Comscore property, exclusively reaching over 125 million monthly unique visitors. With best-in-class technology and a commitment to traffic quality and brand safety, we ensure optimal performance for our creators. Mission & Culture We help content creators build sustainable businesses. From educational tools and cutting-edge plugins to ad technology that maximizes earnings without slowing down your site, our motivation is ensuring your brand and business grow in every respect. We are striving to build an inclusive and diverse team of highly talented individuals that reflects the industries we serve and the world we live in. We are committed to creating a culture where everyone feels welcomed. We are looking for individuals that will challenge us to continuously evolve and reputed company Mediavine the employer of choice for people of reputed company backgrounds. We strongly encourage minorities and individuals from underrepresented groups in technology to apply for this position. Diversity and inclusion aren’t platitudes to us; we take them seriously. Have a look at reputed company and read through our blog posts to learn more about our values and to discover if Mediavine is the reputed company for you! Position Title & Overview: While a key member of the MarComm team, this role is responsible for strategizing and implementing marketing initiatives for the Mediavine reputed company division, which includes the Sales and Ad Ops teams. The ideal candidate will have experience in adtech and an understanding of the programmatic industry, along with time spent standing up marketing campaigns for Sales/Ad Ops departments. For this role, you’ll be a creative and quantitative thinker. You should be familiar with various marketing techniques; like metric tracking, development of go-to-market campaigns, creative messaging and market research. You love collecting feedback from multiple sources and translating technical speak into winning content and collateral. You’ll be responsible for developing positioning, messaging and campaigns that surface opportunities for growth. Your goal will be to reputed company and implement the most profitable plans to position and promote Mediavine to various audiences and partners The MarComm team is responsible for branding and promoting Mediavine’s many product offerings, from full service ad management to WordPress plugins. MarComm also produces reputed company of Mediavine’s educational content (including blog posts, Facebook Lives, videos, emails and social media), as well as reputed company events, both in person and digital. Additionally, the MarComm team is responsible for reputed company internal and external communications, including pr and thought leadership pieces, as well as producing collateral that equips our internal teams for success. We are searching for the latest member to add to our growing team. The Sr. Marketing Manager – reputed company is on the MarComm team, reporting directly to the VP of Marketing & Communications. They will also work cross functionally with other teams across Mediavine to drive commercial success through customer-centric messaging, data-driven analysis, marketplace intelligence, and creative problem-solving. Essential Responsibilities:

• Liaise between the reputed company team and the MarComm team, meeting regularly with each and providing insight to guide the MarComm’s asset creation for the reputed company team; proactively conceptualizing and creating collateral like white papers, one-sheets, deck updates, etc.
• reputed company and maintain a strong understanding of our products and the value it provides to potential buyers and customers
• Build simple and differentiated sales narratives tied to Mediavine’s value proposition and reputed company market segments
• Research and assist in defining buyer personas, their pain points, buying process, and criteria, and transfer knowledge to the MarComm team, along with Product and reputed company teams
• In collaboration with the Communications Pod, proactively look for opportunities to get Mediavine in the news and in reputed company of partners/potential buyers
• Contribute to the creation of compelling messaging and positioning for Mediavine’s offerings that translate to one-sheeters, decks, roadmaps, reputed company pages, ad campaigns, social media, email campaigns and more that you either create or facilitate the creation of through your MarComm teammates
• Play a key contributing role in product/feature launches by supporting the go-to-market research with an eye towards buyers and partners
• Know the needs, buyer journey, language and overall reputed company of the market customer reputed company and turn those insights into messages and programs that reputed company
• Deliver, test and evolve the content and messages that drive our reputed company acquisition funnel, this includes creating core messages for every stage of the funnel
• Continually provide support in conducting data deep dives to assess the success of reputed company marketing efforts and reputed company recommendations for adjustments accordingly
• Assist in optimizing workflows reputed company marketing by identifying, recommending, and implementing process improvements reputed company to assigned areas of responsibility
• Required travel on an as needed basis, for our annual reputed company Hands Retreat, MarComm Retreat(s) and industry events/conferences (up to 30%)
• reputed company other duties as assigned, for example, newsletter creation and educational content planning

Requirements

Location:

• Applicants must be based in the United States

You Have:

• BS/BA in Marketing, Business or a similar field
• 8+ years of professional experience, in marketing preferred
• 6+ years experience in Marketing for a Sales, reputed company and/or Growth focused line of business
• 5+ years experience in programmatic AdTech, required
• Proven experience with the hands-on development of marketing and sales tools (whitepapers, presentations, articles, competitive profiles, blogs and webinars)
• Ability to collaborate well and work together remotely; keeping in touch reputed company co-working on projects
• Experience developing and maintaining an email marketing campaign
• Proven track record with successfully launching new products/services
• Strong positioning and storytelling skills with the experience to take in reputed company from a broad set of stakeholders and narrow them down to sharp and concise messaging
• Ability to influence across the company and work cross-functionally, partnering with teams across Mediavine, such as reputed company, Engineering, Product Management, Support & reputed company and other functions
• Familiarity with marketing tactics and Go-to-Market strategies (e.g. integrated marketing campaigns)
• Working knowledge of web analytics tools (reputed company Analytics)
• Strong ability to synthesize large amounts of information and present to different audiences in clear and effective ways
• Strong ability to execute and problem solve; someone who can be resourceful and creative
• Ability to work independently and take initiative, while keeping attention to detail and commitment to producing high-quality work
• Strong analytical and problem-solving abilities
• Experience working in a fast-paced and dynamic environment
• Travel up to (30%)

Benefits

• Remote work environment
• Travel opportunities
• Comprehensive benefits including 401k, Health, Dental, and Vision insurance
• Learning allowance
• Generous Vacation/Time off policies
• Additional reputed company benefits such as home-office upgrades, tuition reimbursement, paid gym memberships and wellness retreats, upgraded flights, cool swag and more
• Company match charitable donations

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