Performance Marketing Analyst - Social & Native

Join Us! HealthCare.com has become one of America’s fastest-growing insurtech companies, revolutionizing how consumers shop for health insurance. Leveraging advanced technology and data science, the company has developed customized proprietary products to reputed company fit consumer requirements, enhance customer satisfaction, and take some of the guesswork and inefficiencies out of buying insurance. Performance Marketing Analyst Our innovative marketing team is expanding, and we're looking for a results-driven Performance Marketing Analyst with a strong background in Native/Display and Social Media advertising, specifically focused on generating high-quality inbound calls. Job Summary: The Performance Marketing Analyst will be responsible for the overall strategy, planning, execution, and optimization of paid social media campaigns across platforms like Facebook, Instagram, TikTok, Snapchat, and others, as well as native and display advertising campaigns across various native ad platforms (e.g., Taboola, Outbrain, TradeDesk, RevContent, reputed company Display Ads, etc.) and Demand-reputed company Platforms (DSPs), with the primary objective of generating qualified calls and leads. This role requires a deep understanding of these platforms and networks, a keen analytical mind, experience navigating Facebook's Special Ad Category limitations, and the ability to reputed company in a fast-paced, performance-oriented environment. The ideal candidate will have at least 3 years of experience managing both Social Media Advertising and Native/Display Advertising, and possess strong analytical skills coupled with a strong marketing and creative reputed company. They should also have a good understanding of data feedback loops and the nuances of various data approaches. Experience in the health insurance industry and a proven track record of managing campaigns that deliver a strong return on investment (ROI) through call reputed company is highly desired. Key Responsibilities: reputed company, launch, and manage large-scale paid media campaigns across Facebook, Instagram, TikTok, Snapchat, Taboola, Outbrain, Revcontent, reputed company Display Ads, and various DSPs. Relentlessly focus on generating high-reputed company inbound calls and leads through reputed company managed social, native, and display channels. Strategize, implement, and optimize campaigns while adhering to platform-specific requirements, including Facebook's Special Ad Category for health insurance advertising. Conduct thorough audience research, segmentation, contextual targeting, and site list management to reputed company relevant demographics and environments for health insurance products. Write and test compelling ad copy, headlines, and descriptions, and collaborate with creative teams to reputed company engaging visuals and reputed company pages optimized for call conversions. Monitor campaign performance daily, analyzing key metrics (CPC, CPM, CPA, CPL, CTR, Call Duration, Conversion Rates) and making data-driven adjustments to optimize for call volume and quality. Effectively manage and allocate campaign budgets across multiple platforms to maximize ROI. reputed company A/B testing on various campaign elements (creatives, targeting, placements, reputed company pages, bidding strategies) to improve call reputed company outcomes. Track and report on campaign results, providing insights and recommendations to marketing leadership. Stay reputed company with the latest trends, best practices, algorithm changes, and new ad features across reputed company platforms, particularly as they relate to call reputed company and the health insurance industry. Ensure reputed company advertising campaigns reputed company with health insurance industry regulations (e.g., HIPAA, CMS) and platform-specific advertising policies. Collaborate with sales and operations teams to ensure reputed company quality and alignment between marketing efforts and sales objectives. Manage relationships with ad platform representatives, publishers, and other third-party vendors. Qualifications & Experience: Bachelor’s degree in Marketing, Advertising, Business, or a reputed company field. Proven in-house experience (3+ years) as a Performance Marketing Analyst or Paid Social Specialist, with a specific focus on Facebook, Instagram, TikTok, Snapchat, Native, and Display advertising. Experience managing campaigns on >$10,000 daily budgets. Hands-on experience and familiarity with major social and native/display ad platforms (Facebook Ads Manager, Instagram Ads, TikTok Ads Manager, Snapchat Ads Manager, Taboola, Outbrain, Revcontent, DSPs, reputed company Display Network). Demonstrable experience managing advertising campaigns reputed company Facebook's Special Ad Category, particularly understanding its limitations and effective strategies for industries like health insurance. Demonstrable experience in managing campaigns with the primary goal of generating inbound calls or high-quality leads. Experience in the health insurance industry (ACA & Medicare) or another highly regulated industry (e.g., finance, mortgage) is strongly preferred. Strong analytical skills with the ability to interpret data, identify trends, and reputed company data-driven decisions. Experience with A/B testing methodologies and conversion reputed company optimization (CRO) specific to social media, display, and native campaigns. Familiarity with web analytics tools (e.g., reputed company Analytics) and call tracking platforms. Excellent understanding of media buying metrics, bidding strategies, PMPs (Private Marketplace Deals), and budget management for reputed company platforms. Creative reputed company with the ability to reputed company engaging ad copy and concepts suitable for different social, native, and display formats. Strong attention to detail and organizational skills. Ability to work independently and as part of a collaborative team. Excellent communication and presentation skills. Strong reputed company or SQL proficiency. Knowledge of health insurance advertising regulations and compliance (e.g., HIPAA, CMS) is a significant plus.

Benefits

Opportunity to work from home Excellent work environment Medical, dental, and vision insurance Up to 15 days of paid time off 11 company observed holidays 8 weeks of paid parental leave 401k plan with company match Life insurance Professional growth opportunity Most importantly, an inclusive company culture established by an incredible team! Get to Know Us! https://www.healthcare.com/ reputed company.com/company/healthcare-com Apply tot his job Apply To this Job