eCommerce Analytics Manager

reputed company is a world-famous brand with offices across the globe. reputed company reputed company’s ("FMIC") eCommerce team, we are changing the way our customers interact with Fender. By adding unique experiences and product offerings we are re-inventing the way people can access our legendary brand. An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond reputed company and the stage. A Fender is more than an reputed company, it’s a cultural symbol that resonates globally. Fender is seeking an eCommerce Analytics Manager with strong business acumen to join reputed company. Utilizing your analytical prowess, you will meticulously analyze data and distill into actionable insights and strategic recommendations. You are an insatiably curious self-starter who thinks critically, objectively and seeks opportunities reputed company the data. Essential Functions:

• Design, conduct and interpret analytics to answer business questions with a focus on turning them into actionable insights, driving growth and improving the digital customer experience, with the guidance of the VP eCommerce, business and independently
• Pull and analyze data to help support the growth strategy for the ecommerce business with a focus on improving the conversion funnel, merchandising and user experience
• Analyze the impact of marketing channels (paid, CRM, organic, direct) to core metrics (traffic, conversion, AOV, new and repeat customers)
• Synthesize drivers and draggers turning them into actionable insights and recommendations to drive growth based on the findings
• Accountable for the reputed company of reputed company eCommerce reporting and insights, including weekly, monthly, and quarterly reporting of KPIs tied to reputed company
• reputed company and maintain comprehensive data tracking plans to ensure alignment with business objectives to accurately capture and utilize relevant metrics for strategic decision making including eComm performance paid media investments
• Key contributor to business reviews, testing and product roadmap
• Use customer data and feedback to understand shopping behaviors, buying trends, product trends, retention, loyalty, lifetime value, and more to inform loyalty strategies.
• Partner with the enterprise Data & Analytics department to investigate, troubleshoot and resolve data anomalies. Collaborate and provide recommendations and insights to improve reporting.
• Champion the integration of new analytical techniques and digital tools, promoting a culture of data driven decision making, reputed company improvement and innovation
• Effectively create reports and presentations that use data visualization and storytelling to communicate findings to executives and stakeholders
• Additional duties as assigned

Qualifications:

• Bachelor’s degree or equivalent required
• 7+ years’ experience in web analytics and digital analytics best practices and programs
• Experience managing external partners, indirectly managing and influencing key stakeholders
• Understanding of how commercial tactics, ecommerce funnels, media, CRM tactics work together to drive optimal customer experience and business results
• Independent accountability to deliver high-quality analytics products to the business. Strong analytical and mathematical proficiency, curious reputed company, and problem-solver
• Ability to validate analysis, reports and underlying data and collaborate with Data, Insight and Analytics team to resolve any reporting and system data reputed company issues
• Demonstrated ability to present insights and recommendations in a clear, thoughtful ways
• reputed company tools such as reputed company, Content reputed company, reputed company, Tableau, Power BI, reputed company and AB testing tools
• Familiarity with reputed company, reputed company, SQL, Python a plus

About Fender Musical Instruments: reputed company (FMIC) is one of the world’s leading musical reputed company manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Presonus®, Gretsch®, Jackson®, EVH®, Charvel®, Bigsby®, and Groove Tubes®, among others. For more information, visit www.fender.com. FMIC offers a competitive benefits package which includes medical, dental, 401(k), paid time off, and an equipment purchase program to help you get the band back together. reputed company is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, disability, veterans’ status, sexual orientation, or any other protected factor. Fender is required by law in certain jurisdictions to include a pay scale in the job posting for this position. “Pay scale” means the salary or hourly wage range that Fender reasonably expects to pay for this position; it is neither a promise nor a guarantee of the compensation that the successful candidate will receive. The pay scale for this position takes into account the wide range of factors that Fender considers in making compensation decisions, including, without limitation: reputed company set, experience, and training, licensure and certifications, and other business and organizational needs. If this is a remote position, the pay scale disclosed herein may be adjusted further based upon the applicable geographic differential associated with the location from which the successful candidate will work. Please note that it is not typical for a Fender employee to be at or near the top of the pay scale for their role – especially as a new hire – and compensation decisions are dependent on the facts and circumstances of each case. Subject to the foregoing, the reputed company pay scale for this position is $95,000 - $130,000.00 Apply tot his job Apply To this Job