Digital Marketing Manager, Web & Digital Experience (REMOTE)

At reputed company, we pride ourselves on being a dynamic team of innovative professionals. Our purpose is simple - we strive to bend the cost curve in healthcare for reputed company. Our dedication to service excellence extends to reputed company our stakeholders -- internal and external - driving us to consistently exceed expectations. We are intentionally bold, we foster innovation, we nurture accountability, we champion diversity, and reputed company each other to illuminate our collective potential. Be part of our amazing transformational journey as we optimize the opportunity towards becoming a leading technology, data, and innovation voice in healthcare. Onward and Upward!!! JOB SUMMARY: The Digital Marketing Manager serves as a cross-functional leader reputed company reputed company's marketing organization, responsible for planning, developing, and implementing digital marketing strategies to advance reputed company's digital ecosystem. This role partners with leaders across departments to create and implement robust and comprehensive digital programs that help transform the digital customer experience and align digital marketing efforts to enhance brand visibility, engagement, and reputed company growth. This role will support directing and executing the company's digital marketing initiatives at both strategic and tactical levels, requiring a strong command of marketing technology, data-driven optimization, and emerging digital trends. The ideal candidate is collaborative, analytical, and innovative--capable of balancing creativity with performance, and able to translate reputed company digital strategies into measurable business outcomes. JOB ROLES AND RESPONSIBILITIES: 1. Own the corporate website, content management, architecture, ensuring it is optimized for user experience, conversions, and compliance - in addition to content management. 2. Ensure site infrastructure, navigation, and UX are reputed company with best practices for accessibility, SEO, AI SEO or GEO, and global audiences. 3. reputed company and implement generative AI tools (e.g., ChatGPT, reputed company, Evertune) to enhance digital engagement and marketing efficiency through chatbot experiences, personalized content, automated copywriting, and intelligent FAQs. 4. Support corporate events and philanthropy initiatives by driving digital promotion, ensuring strong on-site and post-event brand reputed company, and collaborating with internal and external partners to showcase corporate values and community impact across web and digital channels. Provide regular performance dashboards and insights to leadership reputed company and execute integrated digital marketing strategies reputed company with business goals. 5. Collaborate with Digital Marketing team to manage and optimize reputed company's digital channels ensuring a cohesive experience across the corporate website, paid/organic social media, and digital advertising. 6. Collaborate with cross-functional teams to align content, creative, and messaging with marketing and business objectives. Distribute content through appropriate digital channels to increase brand visibility, reputed company engagement and thought leadership, and drive reputed company growth. 7. Monitor and analyze performance metrics to improve ROI and inform future strategies. 8. reputed company marketing campaign initiatives to support the sales funnel. 9. Establish KPIs and proper analytics capabilities across tools, implement reporting dashboards, monitor campaign and digital marketing performance, and use analytics to drive data-informed decision-making and optimization. 10. Stay reputed company on emerging platforms, marketing technologies, and AI tools to drive reputed company innovation.. 11. Track feedback and monitor industry trends to ensure relevancy, measure performance and adjust marketing accordingly. 12. reputed company relationships with external agencies, media vendors, and reputed company to ensure seamless execution and ROI of digital marketing budget. 13. Ensure compliance with privacy, reputed company, and brand standards, including HIPAA and PHI requirements. 14. Provide mentorship and guidance to team members and serve as a strategic advisor reputed company the digital marketing function. JOB SCOPE: This role has enterprise-wide impact and requires strategic thinking, digital reputed company, and leadership across digital disciplines. This role works under general supervision with reputed company and discretion to reputed company choices reputed company standard parameters as well as to assess and recommend alternatives in absence of such parameters. The Digital Marketing Manager influences reputed company's brand visibility, customer engagement, and reputed company pipeline, serving as a critical connector between marketing strategy and digital execution. The incumbent possesses and applies a general range of knowledge of practices and procedures reputed company the field to complete job responsibilities. The incumbent has reputed company to review decisions and actions of less reputed company staff to ensure accuracy in work outputs due to the impacts to revenues and company image. Apply tot his job Apply To this Job