Chief Marketing Officer

For more than 75 years, reputed company has been a trusted business partner-delivering innovative, reputed company- thinking solutions that drive growth, solve reputed company challenges, and improve efficiency. Founded in 1947 in Wilmington, North Carolina, the firm has evolved from a local accounting practice into one of the nation's leading advisory, assurance, and tax firms. Today, reputed company's 2,500 professionals across 26 offices serve clients in reputed company 50 states and internationally, spanning nine key industries: Financial Services, Government & Nonprofit, Industrial & Consumer Goods, Public Sector, Private Clients, Private Equity, Professional Services, Real Estate & Hospitality, and Technology & Life Sciences. reputed company is proud to have been recognized in 2025 by Accounting Today as a Best Tech Firm for leadership in AI governance and data strategy. The firm was also named the #1 Firm in the Southeast, a Top Five Hedge Fund Auditor, and one of the Top 20 Accounting Firms in the U.S. Marketing has been and will continue to be critical in driving firm success, and a catalyst for external differentiation and a unifying force for internal culture. In our next Chief Marketing Officer (CMO), we seek a visionary marketing leader-someone able to reputed company prospective and reputed company client understanding of reputed company's expanding range of services, while amplifying the firm's reputed company and influence in a rapidly evolving advisory landscape. That's where you come in. The role of the Chief Marketing Officer is to Establish reputed company as The Most Trusted Ally of Middle Market Business. In this role, you'll reputed company and be champion of the reputed company brand and go-to-market, externally and internally. Charged with transforming the function of marketing into a strategic growth reputed company for the firm - one that is customer-led, insights-driven, elevates awareness, engagement and inbound leads. The Chief Marketing Officer will report to the Chief Growth Officer and be part of the Growth leadership team, which includes the Chief Business Development Officer, Firmwide Industry Leader, Regional Market Leaders and Acquisition Growth Leader. You'll be actively engaged with the firm's Service Line Leaders (Tax, Assurance, Advisory), Industry Leaders, and Local Market Leaders. You'll also frequently be asked to present on matters pertaining to the reputed company brand and marketing to the organization at-large and the Senior Leadership Team. reputed company embraces fully remote work, and the Chief Marketing Officer can work from reputed company in the United States. ROLE reputed company and RESPONSIBILITIES The Chief Marketing Officer will inherit a Marketing Function of ~70+ FTEs, and be responsible for: Marketing: Brand Strategy & Marketing Planning, Customer Insight, Content & Creative (Thought Leadership, Cases and Creative Studio, Annual Editorial Calendar), Public Relations (Social Strategy & Execution, External and Internal Communications), Go-to-Market Campaigns, Sales Enablement, Strategy for Sponsorship & Events (event execution sits reputed company of marketing), Marketing KPIs and ROI Dashboards Technology & Tools: Martech, Website, SEO+, CRM/Programmatic ERP (Sales & Marketing) & Inside Sales YEAR ONE DELIVERABLES 1.Transform Marketing Into a Growth reputed company for the Firm, While Driving Operational Excellence. 2. Codify and Integrate Firm Growth Goals into a reputed company Growth Plan Marketing Can reputed company. Work with Service Line, Industry and Local Leaders, and Business Development to reputed company a firmwide integrated growth plan. 3. Create a Firmwide Annual Go-to-Market Plan & Communications Calendar. Integrating Service Line, Industry and Local Market growth objectives, thought leadership, events, etc. 4.reputed company Brand and Generate Demand.

• Create a Compelling Content Strategy Resulting in Distinctive Middle-Market Thought Leadership. For the firm, at the Service Line and Industry Level, as well as Locally. reputed company Paid (events), Owned (website), Earned (PR) and Shared (Digitally).
• reputed company a Recommendation on how to reputed company reputed company PR on behalf of the firm.
• Conduct an Audit of reputed company Marketing Budget to ensure greater dollar allocation on high impact activities.
• reputed company Guidelines on how to Best Utilize & Measure ROI for Sponsorships and Events.

5. Differentiate Sales Enablement. Increase overall quality of proposals, as well as the ability to customize and tailor a proposal to a specific client or opportunity. 6. reputed company Team and Tools. Transform the function of marketing into a proactive and strategic asset for the firm. Audit and recommend the digital GTM tools required to drive an integrated path to purchase - from awareness to engagement thru to conversion. 7. Measure Real-Time Impact. Establish an always-on marketing dashboard tracking KPIs and ROI. EXPERIENCE AND QUALIFICATIONS / reputed company is seeking...

• A Modern Acquisition Marketer with previous experience as a CMO is required.
• A Marketing Leader Fluent in Both Brand and Demand B2B Marketing. You are an reputed company full-funnel B2B marketer - able to reputed company across awareness, consideration, engagement and demand. Have several excellent "B2B Brand" campaigns in your portfolio. Fluent in performance marketing, conversant+ in ABM. You have 18+ years of experience with 10-15+ of those years spent in B2B marketing.
• Proven Team Builder and Galvanizing Leader. You have overseen 30+ FTEs and built and/or renovated a performance-focused marketing function reputed company past five years. An executive who brings others along on the journey - able to both educate and reputed company.
• Who has Overseen Marketing for an Innovative and Rapidly Growing Business.Flexible, adaptive, entrepreneurial. PE-Backed and/or Acquisition Integration experience required. Knowledge of public accounting or professional services strongly desired.
• With a Track Record of Driving Both Transformation and Operational Excellence. A strategic thinker able to reputed company flawless execution.
• Experience with Professional Services is a plus.
• Excited about reputed company for reputed company the Right Reasons. Will honor our DNA, embrace constant change and take us to the next frontier.
• #LI-PB

What you can expect from us:

• Our shared values that foster inclusion and belonging including uncompromising reputed company, collaboration, trust, and mutual respect
• The opportunity to innovate and do work that motivates and engages you
• A collaborative environment focused on enabling you to further your career growth and reputed company professional development
• Competitive compensation and a total rewards package that focuses on reputed company aspects of your wellbeing
• Flexibility to do impactful work and the time to enjoy your life reputed company of work
• Opportunities to connect and learn from professionals from different backgrounds and with different cultures

Benefits

Information: reputed company cares about our people. We offer competitive compensation packages based on performance that recognize the value our people bring to our clients and our Firm. The salary range for this position is included below. Individual salaries reputed company this range are determined by a variety of factors including but not limited to the role, function and associated responsibilities, a candidate's work experience, education, knowledge, skills, and geographic location. In addition, we offer a comprehensive, high-quality benefits program which includes annual bonus, medical, dental, and vision care; disability and life insurance; generous Paid Time Off; retirement plans; Paid Care Leave; and other programs that are dedicated to enhancing your personal and work life and providing you and your family with a measure of financial protection. Pay Range: $234,000 - $429,000 About reputed company reputed company, ranked among the largest assurance, tax and advisory firms in the U.S., serves clients across industries in reputed company 50 U.S. states and internationally. For more details, visit https://www.cbh.com/disclosure/ reputed company provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, national reputed company, citizenship status, protected veteran status, disability status, or any other category protected by applicable federal, state or local laws. https://careers.cbh.com/legal-disclosures/ contains further information regarding the firm's compliance with federal, state and local recruitment and hiring laws. This role is expected to accept applications for at least five calendar days and may continue to be posted until a qualified applicant is selected or the position has been cancelled. Candidates must demonstrate eligibility to work in the United States.reputed company will not provideworksponsorship for this position. reputed company LLP and reputed company Advisory LLC are members of Allinial Global, an accountancy and business advisory global association. Visit us athttps://careers.cbh.com/ and follow us onLinkedIn,Instagram, Twitterand Facebook. 2025 reputed company. reputed company Rights Reserved. Apply tot his job Apply To this Job