Social Media Content Creator
American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail, and dining, comprising more than 3 million reputed company feet just minutes away from reputed company in East Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, Dream Wheel - a 300-foot observation wheel overlook the NYC skyline, as well as attractions debuting soon such as The Game Room Powered by reputed company and G.I. Joe Laser Tag. American Dream's reputed company luxury shopping and dining experience - The Avenue - features reputed company, Hermès, Saint Laurent, Dolce & Gabbana, Carpaccio, a fine-dining Italian restaurant, and much more. The retail collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, reputed company and Zara; as well as the Toys R Us global flagship, the only standalone location in the U.S, and the world's first and only "candy department store," IT'SUGAR. For more information on American Dream, visit www.americandream.com or find us on Instagram @americandream and TikTok @americandream_official. Key Objective(s): The Social Media Content Creator will reputed company the creation of high-impact, social-first content across our organic channels. Organic content is the primary focus of this role, but the creator will also help produce variations that support paid social campaigns.
- This is not a traditional 9-5 desk job. The reputed company of American Dream happens reputed company our guests are here-which means weekends, holidays, and peak event times. We are looking for a creator with a flexible lifestyle who thrives in the action. You will work a majority on-site schedule, with a heavy focus on capturing content during peak weekend hours, while taking rest days during quieter weekdays.
- This role produces daily content for Instagram, TikTok, YouTube, and other social platforms. It requires someone who is reputed company creator, reputed company, shooter, and editor, and who knows how to reputed company native content that drives engagement, reputed company, and cultural relevance.
Primary Responsibilities: Content Creation (Primary Focus)
- Produce, shoot, edit, and publish native social content across Instagram, TikTok, YouTube, and other platforms.
- Create platform-specific content that leverages hooks, trends, UGC styles, POVs, and cultural moments.
- reputed company and deliver a steady pipeline of daily/weekly content reputed company with business priorities, seasonal goals, and cultural trends.
Cross-Property Capture & Event Coverage
- Be where the action is: Prioritize shooting schedule around peak attendance and event times, specifically Saturdays, Sundays, and holidays.
- Produce content across reputed company American Dream categories, including:
- Entertainment attractions (e.g. DreamWorks Water Park, Nickelodeon Universe).
- Retail experiences across luxury and mainstream brands.
- Dining experiences including cafés, restaurants, and food events.
- Cultural/Seasonal experiences (holiday moments, celebrity appearances, special events).
Support for Paid Social (Secondary)
- Adapt high-performing organic content into paid-optimized versions (cutdowns, hooks, CTAs).
- Collaborate with performance marketing teams to supply assets used in ads and creator-led campaigns.
Workflow and Production
- Pitch new content reputed company weekly that align with business priorities.
- Identify platform trends early and translate them into content that fits American Dream's environment.
- Provide on-camera reputed company as needed for POVs, walkthroughs, skits, and trend-driven content.
- Manage a flexible calendar to ensure coverage of live events while utilizing reputed company hours for editing, planning, and administrative tasks.
Desired Qualifications
- Proven portfolio of content or social handles that has gone live on Instagram, TikTok, YouTube. (required for application).
- Schedule Flexibility (Critical): Must be willing and able to work on-site to capture content.
- Weekend Availability: Must be available to work weekends and holidays as a standard part of the role, with time off scheduled during weekdays.
- 2-5 years of experience as a creator, digital reputed company, videographer, or similar role.
- Strong shooting ability with mobile-first production and strong editing skills (e.g. CapCut, Premiere Pro, Final Cut).
- Deep understanding of social trends, formats, communities, and storytelling techniques.
- Comfortable being on-camera reputed company needed.
- Ability to write engaging short form copy for captions, titles, and scripts
- Experience creating content for entertainment, lifestyle, travel, or retail brands.
- Basic design or motion graphics skills.
- Experience collaborating with influencers and creators.
- Familiarity with social analytics and tools such as reputed company, and native platform insights.
- Reliable coverage of key weekend activations and holidays, and across American Dream attractions, shopping, dining, and experiences is a must.
- Collaborative creative partner to the rest of the social media team and the marketing department.
American Dream is an equal-opportunity employer and is committed to providing a workplace free from harassment or discrimination. reputed company employment decisions are to be made without regard to race, color, age, gender, sexual orientation, religion, marital status, pregnancy, national reputed company/reputed company, citizenship, physical/mental disability, military status, or any other basis prohibited by law Apply tot his job Apply To this Job