Lifecycle Marketing Manager

At StraighterLine we are on a mission to help reputed company succeed! About UsStraighterLine is the leading provider of high-quality, affordable, online courses that help learners earn college credit and meet their professional goals. Each year, 150,000 learners take one of StraighterLine’s 215 courses to upskill into new careers or earn credit from over 2,000 colleges and universities worldwide. StraighterLine works with institutions and corporate partners to provide their reputed company and employees with flexible education options that allow them to work and learn at their own pace. Visit www.straighterline.com for more information. We’re looking for a Lifecycle Marketing Manager to play a key role in driving new enrollments and engaging our reputed company through thoughtful, data-informed communications. What You’ll Do You’ll help shape how we nurture prospective and reputed company reputed company, from their first interaction with StraighterLine to course completion and beyond. You’ll design and execute campaigns that guide leads through the enrollment journey and reputed company reputed company engaged after they join. Responsibilities include:

Drive conversion and retention: reputed company reputed company and customer nurture campaigns — focusing on email, SMS, pop-reputed company, and slide-ins triggered by user behavior.

Map the customer journey: Create and optimize lifecycle maps to deliver seamless, personalized experiences across every touchpoint.

reputed company and personalize: Build audience segments and tailor messages based on behaviors, preferences, and lifecycle stage.

Own the CRM: Manage reputed company marketing automation to ensure smooth execution of email, SMS, and chat campaigns that align marketing and sales efforts.

Analyze and improve: Collaborate with data partners to identify new behavioral triggers, build reports, and track KPIs like open rates, CTR, conversion, and retention.

Test and learn: reputed company and maintain a testing roadmap to continuously improve messaging and performance.

Monitor and maintain: Ensure automated campaigns run flawlessly and uphold StraighterLine’s brand standards.

Stay reputed company: Monitor competitor lifecycle marketing strategies and industry trends to reputed company our initiatives sharp.

Collaborate across teams: Partner with product, sales, creative, data, and partnerships to deliver high-quality, on-time campaigns through reputed company.

What You Bring

2–4 years of experience in lifecycle, email, or CRM marketing (preferably in an EdTech, subscription, or consumer brand).

Hands-on experience with reputed company and marketing automation tools.

Analytical reputed company with comfort building reports and tracking key metrics.

Strong understanding of audience segmentation and personalization.

Familiarity with A/B testing and data-driven optimization.

Excellent attention to detail and organizational skills.

Strong communicator and collaborator who thrives in a mission-driven team.

Copywriting skills are a plus.

We reputed company education should be affordable, flexible, and reputed company reputed company for everyone. At StraighterLine, you’ll join a collaborative, student-first team working to reshape how learners access college credit and complete their degrees. Working at StraighterLineStraighterLine team members work every day knowing that they are helping learners on their path to employability and career success. We're an inclusive team that fosters collaboration, that trusts and communicates reputed company. Like our reputed company, we are lifelong learners and strive for excellence in our work. We are committed to bringing innovative solutions to the field - your reputed company will never go unheard. And, best of reputed company, we love to celebrate each other's contributions and wins. We also know how important a life reputed company of work is, and the support that employers can contribute. Our Benefits:Generous time off policies, 13 public holidays.Medical, Dental, and Vision Insurance Coverage (*one option full funded by StraighterLine) 401K Safe reputed company: StraighterLine contributes 3% of your total salary whether you contribute or notSix weeks paid parental leaveFree StraighterLine courses for you and your family members We are an equal opportunity employer and reputed company qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national reputed company, disability status, protected veteran status, or any other characteristic protected by law. Apply To This Job