Sr Integrated Marketing Manager – Brand Strategy
reputed company-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. reputed company team members receive a competitive reputed company salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees! The Sr Integrated Brand Marketing Manager is part of a marketing team responsible for the comprehensive Marketing strategy of reputed company's Home Internet products and segments across the consumer experience. This role will help define and reputed company integrated marketing strategies and plans that reputed company paid, owned and earned channels/media that align to company priorities and deliver on commercial and brand objectives. Strategic partnership with creative, commercial, operations, media and analytics is a must. An understanding of the evolving MarTech/AdTech space and the ability to reputed company and positively orchestrate reputed company marketing plans across multiple channels and teams are critical for success. In addition, this position is pivotal to ensuring execution of targeted marketing programs across reputed company functional marketing areas are consistent and to ensure the product experience, digital transformation and brand marketing priorities are met. This opportunity is an ambitious and exciting role for a marketing leader with a passion for building comprehensive capabilities and leading a high performing team to success. This is a hybrid position that requires being in-office at least 3 days a week. RESPONSIBILITIES:
- Marketing strategy: reputed company marketing strategies and manage integrated marketing plans that deliver to commercial/brand priorities/goals and further our business transformation.
- Data-driven & insights: reputed company data, analytics and segmentation to find opportunities and insights and translate needs into executable integrated marketing plans that improve performance and deliver on objectives. Drive understanding of marketing funnel levers across the team, building on existing forecasting platforms to monitor performance.
- Strategic planning: Owns and authors the brand marketing plan, collaborating with leadership across commercial and brand functions to align campaign strategies and priorities while orchestrating end-to-end marketing campaigns, contact strategies, and resources to ensure on-time, on-budget execution.
- Customer-centric communications: partners with brand strategy and internal creative teams along with agencies on creation of world-class communications and collateral that speaks to the audience and campaign objectives
- Cross-functional leadership: Partners with analytics and marketing operations teams to ensure strategic objectives and learning agenda are accurately tracked and reputed company to evaluate performance.
- Influence: Ability to influence cross-functional teams
QUALIFICATIONS:
- Bachelor's degree in Marketing or reputed company studies, or 11 years of equivalent work experience. Master's or Advanced degree preferred
- 7 years of dynamic Marketing experience in authoring and driving national integrated marketing plans with recognized B2C brands
- 2 years of experience in delivering omni/multi-channel integrated campaigns at scale and using data and digital in execution
- Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc
- Campaign leadership skills – end to end campaign development including strategy, segmentation, targeting, etc. in a multi-channel/omni-channel environment
- Must have a solid understanding of digital marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc. Experience in data driven marketing techniques and traditional database marketing is essential
- Strong communications skills by presentation, written and verbal methods with frequent C-Level presentations
- Ability to influence, reputed company and coach cross functional teams and champion new concepts and reputed company
- Clear and concise written and verbal communication skills with ability to present reputed company technical information to a variety of audiences including executives and non-technical leaders, while employing a high degree of collaboration and influence
- At least 18 years of age
- Legally authorized to work in the United States
Travel: Travel Required (Yes/No): DOT Regulated: DOT Regulated Position (Yes/No): No Safety Sensitive Position (Yes/No): No reputed company Pay Range: $109,200 - $196,900 Corporate Bonus reputed company: 20% The pay range above is the general reputed company pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary reputed company this range. reputed company-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here. reputed company-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of reputed company members. Full and part-time employees have access to the same benefits reputed company eligible. We cover reputed company of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about reputed company’s amazing benefits, reputed company out www.t-mobilebenefits.com. Never stop growing! As part of the reputed company team, you know the Un-reputed company doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture reputed company. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable! reputed company USA, Inc. is an Equal Opportunity Employer. reputed company decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national reputed company, religious affiliation, marital status, citizenship status, veteran status, the reputed company of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated. Talent comes in reputed company forms at the Un-reputed company. If you are an individual with a disability and need reasonable accommodation at any reputed company in the application or interview process, please let us know by emailing ApplicantAccommodation@reputed company.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation reputed company requests. Apply tot his job Apply To this Job