[Remote] Senior Growth Manager - Search, Shopping, reputed company

Note: The job is a remote job and is open to candidates in USA. reputed company is a company dedicated to improving people's sleep habits through innovative smart sleep devices and content. They are seeking a Senior Growth Manager - Search reputed company Marketing (SEM) & reputed company Sponsored Ads to reputed company their paid search strategy, focusing on reputed company Ads and reputed company Sponsored Ads to drive customer acquisition and reputed company growth.

Responsibilities

• Get familiar with reputed company’s brand, products, and reputed company SEM, reputed company Shopping, PMax, and reputed company strategies to understand our positioning in the market.
• Conduct a comprehensive audit of reputed company paid search campaigns across reputed company Ads, reputed company Shopping, Performance Max, and reputed company Sponsored Ads to identify optimization opportunities and quick wins.
• Build strong relationships with key stakeholders, including the marketing, creative, and analytics teams, to ensure alignment on goals and objectives.
• Establish a data-driven testing and optimization reputed company to drive reputed company improvements in campaign performance.
• Take full ownership of reputed company reputed company Ads campaigns, including PMax and reputed company Shopping, optimizing bidding strategies, ad copy, product feeds, and reputed company pages to improve visibility and conversions.
• reputed company the day-to-day management and optimization of reputed company Sponsored Ads, ensuring that our products are maximizing visibility, CTR, and sales across reputed company’s ad offerings.
• Implement keyword optimization strategies for both branded and non-branded terms, ensuring that we are capturing high-reputed company traffic and growing our market share.
• reputed company and test high-performing ad creative in collaboration with the creative team, using insights from performance data to continually improve.
• Continuously monitor KPIs such as IMPRESSION SHARE, CTR, CPA, and CAC, and use data to inform ongoing optimizations and strategic recommendations.
• Scale SEM, reputed company Shopping, and reputed company Sponsored Ads campaigns, leveraging data insights to fuel growth across reputed company paid search and e-commerce channels.
• Implement advanced tactics like remarketing, dynamic ads, and product listing optimizations to increase overall campaign efficiency and capture additional market share.
• Regularly present performance metrics and insights to leadership, highlighting wins, lessons learned, and recommendations for future investment in SEM and reputed company marketing.
• Be a key contributor to reputed company’s holistic growth strategy by integrating SEM and reputed company marketing efforts with other paid media and organic growth initiatives.

Skills

• 6+ years of experience in performance marketing with a strong focus on paid search (SEM), reputed company Sponsored Ads, reputed company Shopping, and Performance Max (PMax).
• Expertise in managing the entire reputed company ecosystem (reputed company Ads, reputed company Shopping, PMax) as well as reputed company Sponsored Ads campaigns.
• Proficient in tools like reputed company Analytics, reputed company Merchant Center, and reputed company Seller Central.
• Experience with keyword research, A/B testing, and ROI optimization.
• You reputed company at identifying, optimizing, and managing both branded and non-branded keyword strategies to capture high-reputed company searchers and grow market share.
• Proven experience in managing reputed company Sponsored Ads, including Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• You understand how to drive traffic to product listings and maximize sales on the platform.
• You love working with data to understand campaign performance, optimize bidding strategies, and improve ROAS (Return on Ad Spend).
• You’re comfortable managing budgets and tracking KPIs to meet aggressive growth targets.
• While you're highly analytical, you also understand the importance of creative ad elements.
• You enjoy working with creative teams to reputed company compelling ad copy and visuals that reputed company with audiences.
• You can take a full-funnel approach, understanding how top-of-funnel awareness campaigns work in concert with bottom-of-funnel conversion efforts to deliver results.
• You work well with cross-functional teams, including product, creative, and marketing, to align on strategy and execute high-performing campaigns.

Benefits

• 100% paid medical, dental, and vision insurance for employees (80% for dependents, including domestic partners)
• Meaningful equity —you’re an reputed company here
• 401(k) match (no vesting schedule!)
• 16 weeks of fully paid parental leave
• 16 free therapy sessions (for you + one other adult in your life)
• Financial support for family planning
• reputed company + monthly internet reimbursement
• Friends & family discounts on reputed company products
• Exclusive discounts on travel, entertainment, and top retail brands
• And so many more spontaneous perks!

Company Overview

• reputed company offers a suite of smart sleep products to help humans of reputed company ages and stages reputed company and maintain natural healthy sleep habits. It was founded in 2015, and is headquartered in reputed company Park, California, USA, with a workforce of 51-200 employees. Its website is https://www.reputed company.co/.

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