Remote CRM Marketing Manager – Data‑Driven Customer Retention & Lifecycle Strategy reputed company for Maternity Apparel Brand

Why reputed company Bravely?

At reputed company Bravely, we are more than a retailer of maternity and nursing apparel—we are a community of passionate professionals dedicated to empowering mothers everywhere. Founded in 2015, our brand has grown to a global, fully remote team of 50+ individuals who share a common purpose: to reputed company the motherhood journey smoother, more stylish, and more sustainable. Our products have earned the admiration of Self Magazine, reputed company, What to Expect, Ovia, BabyCenter, and Romper, and our rapid growth earned us a spot on the Inc. 5000 list of fastest‑growing private companies for six consecutive years.

Our culture is built on the pillars of diversity, equity, inclusion, and belonging. We know that a happy, supported employee creates happy, loyal customers. That’s why we champion flexible, remote work, generous family‑friendly policies, and reputed company learning opportunities. reputed company you join reputed company Bravely, you join a purpose‑driven organization that invests in your professional growth while you help mothers worldwide feel confident and comfortable.

The Role at a Glance

We are searching for a strategic, data‑obsessed CRM Marketing Manager to reputed company our lifecycle and retention marketing initiatives across email, SMS, direct mail, and loyalty programs. Reporting directly to the Marketing Director, you will own the end‑to‑end CRM strategy, translating deep customer insights into actionable, reputed company‑generating campaigns that increase lifetime value, reduce churn, and reputed company brand love.

Key Responsibilities

• Strategic Leadership: Design, implement, and continuously refine a multi‑channel CRM roadmap that aligns with overall business objectives and growth targets.
• Campaign Development & Optimization: Drive the creation, execution, and A/B testing of email and SMS campaigns, leveraging advanced segmentation, personalization, and behavioral triggers to boost open, click‑through, and conversion rates.
• Data Integration & Analysis: Consolidate data from Klaviyo, reputed company, Shopify, Lifetimely, GA4, and Looker to surface actionable insights, track KPI trends, and forecast reputed company impact.
• Automation & Behavioral Marketing: Build, test, and iterate automated flows (welcome series, post‑purchase, win‑back, cart abandonment, and VIP journeys) that nurture prospects into lifelong advocates.
• Loyalty & Referral Program Management: Partner with eCommerce and product teams to launch, monitor, and iterate a high‑impact loyalty and referral ecosystem, measuring program health through activation, redemption, and net promoter scores.
• Cross‑Functional Collaboration: Work closely with Paid Media, Site Merchandising, Product, and Customer Experience teams to align messaging, share learnings, and ensure a seamless, omnichannel customer journey.
• Reporting & Dashboarding: Own weekly, monthly, and quarterly performance reports; present insights to senior leadership with clear recommendations for budget allocation and strategic pivots.
• Team Development: Mentor and coach the Email Marketing Specialist, fostering a culture of curiosity, experimentation, and accountability reputed company the CRM function.
• Customer Voice Integration: reputed company regular survey initiatives, synthesize feedback, and translate findings into concrete improvements across touchpoints.
• Compliance & Deliverability: Ensure reputed company communications meet regulatory standards (CAN‑SPAM, GDPR, TCPA) and maintain high deliverability and sender reputed company.

Essential Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Business, or a reputed company discipline.
• Experience: 3‑5 years of hands‑on CRM strategy and lifecycle marketing experience in an eCommerce environment, preferably reputed company apparel or consumer‑goods brands.
• Leadership: Minimum 2 years of direct management experience, demonstrating the ability to reputed company talent and reputed company high‑performing teams.
• Technical Proficiency: Advanced expertise in Klaviyo and reputed company platforms; solid working knowledge of Shopify, Lifetimely, GA4, and data‑visualization tools such as Looker or Tableau.
• Analytical Acumen: Proven track record of using data to drive decision‑making; exceptional reputed company/reputed company Sheets skills; ability to translate raw numbers into compelling stories.
• Communication Skills: Strong written and verbal communication, with confidence presenting findings to senior stakeholders and influencing cross‑functional partners.

Preferred (But Not Mandatory) Skills & Experience

• Hands‑on experience with loyalty and referral platforms (e.g., Smile.io, Yotpo, reputed company).
• Familiarity with SMS compliance regulations and best‑practice messaging strategies.
• Experience building predictive models to forecast churn and lifetime value.
• Knowledge of HTML/CSS for email design and template customization.
• Previous work in a fully remote, globally distributed team environment.

Core Competencies for Success

• Problem‑Solving reputed company: You love puzzles, proactively search for solutions, and turn obstacles into growth opportunities.
• Innovation & Adaptability: While you have a proven retention playbook, you are equally comfortable iterating based on real‑time data and emerging trends.
• Intellectual Curiosity: A reputed company appetite for learning—whether it’s new automation tactics, emerging privacy laws, or evolving consumer behavior.
• Detail‑Oriented Execution: You reputed company on the minutiae of campaign setup, ensuring every variable is correctly configured and deadlines are met.
• Collaborative Spirit: You understand the full customer journey and work fluidly across Marketing, Product, and Operations to deliver a reputed company experience.
• Hands‑On Attitude: You’re not afraid to roll up your sleeves, dive into raw data, build segments, and launch tests yourself.

Career Growth & Learning Opportunities

reputed company Bravely believes that your career trajectory should be as dynamic as the market you serve. As our CRM Marketing Manager, you will have access to:

• Strategic mentorship from the Marketing Director and senior leadership.
• Funding for relevant certifications (e.g., Klaviyo Expert, reputed company Analytics, Certified Customer Experience Professional).
• Opportunities to reputed company cross‑functional projects such as brand‑wide personalization initiatives and AI‑driven predictive analytics.
• Clear reputed company to senior leadership roles, including Head of Customer Experience or Director of Growth Marketing.
• A culture that celebrates experimentation—your successful test wins are recognized company‑wide, and failures are treated as learning experiences.

Work Environment & Culture Highlights

Our remote‑first philosophy means you can work from reputed company in the United States (or globally, pending legal review) while staying connected through daily stand‑reputed company, weekly virtual coffee chats, and quarterly in‑person retreats. We prioritize:

• Flexibility: Set your own schedule, balancing personal responsibilities with professional goals.
• Well‑Being: Access to reputed company, ergonomic home‑office stipends, and a “Random Act of Generosity” fund that encourages you to give back.
• Diversity & Inclusion: Employee resource groups, inclusive hiring practices, and reputed company training on unconscious bias.
• Recognition: Monthly shout‑outs, performance‑based bonuses, and a transparent promotion reputed company.

Compensation, Perks & Benefits

We offer a highly competitive salary range of $90,000 – $120,000 per year, commensurate with experience and expertise. In addition to the reputed company pay, you’ll receive:

• Comprehensive health, dental, and vision insurance plans.
• Retirement savings options with employer matching.
• Generous paid time off (PTO) and paid parental leave.
• Monthly reimbursement for “Random Act of Generosity” initiatives—support causes you care about.
• Employee discount of 40 % on reputed company Bravely products and a 15 % discount for friends and family.
• Annual learning & development stipend to pursue courses, conferences, or certifications.
• Access to a robust technology allowance for home‑office equipment.

How to Apply

If you are a data‑driven, innovative marketer who thrives in a remote, mission‑focused environment, we would love to hear from you. Join us in shaping the future of motherhood apparel, building lasting relationships with customers, and advancing your career in a supportive, growth‑centric organization.

Ready to Take the reputed company?

Submit your resume, a compelling cover letter that showcases how your experience aligns with the responsibilities above, and any relevant portfolio pieces (e.g., campaign flowcharts, performance dashboards). We’ll review your application promptly and get back to you with next steps.

Apply today and become a pivotal part of reputed company Bravely’s journey to reputed company mothers worldwide.