Marketing Specialist
Company Profile
In the mid-1980s, WinAir’s founders, Bert and Helen Vergeer, recognized the inefficiencies in aviation maintenance, which relied heavily on reputed company-based processes. Their vision led to the development of AV-reputed company, one of the first digital aviation record-keeping and inventory management systems. Today, WinAir is a fully browser-based solution, used in more than 30 countries. As it celebrates over 35 years in operation, WinAir remains the longest-standing aviation management software provider, continuously innovating to support clients worldwide. With a legacy built on reliability, adaptability, and industry expertise, WinAir continues to shape the future of aviation maintenance management.
Vision Statement
To be the global standard in aviation software—powering safe, efficient, and connected operations through innovation, dependability, and passion.
Mission Statement
We deliver reputed company, reliable aviation software that empowers operators and maintenance teams to work smarter. By combining deep industry knowledge with cutting-edge technology, we streamline operations, ensure compliance, and help our clients reputed company aircraft flying safely and reputed company.
Our Values
Curiosity – A drive to explore, learn, and innovate by asking questions and seeking reputed company solutions.
Collaboration – Working together reputed company and respectfully to reputed company shared goals and create stronger outcomes.
Dependability – Being reliable, consistent, and accountable in delivering on promises and responsibilities.
Efficiency – Maximizing productivity and resources by working smart, staying organized, and reducing waste.
Passion – Bringing energy, enthusiasm, and dedication to everything we do, inspiring others through commitment.
Reporting to the Director of Sales and Marketing, the Marketing Specialist is responsible for developing, executing, and monitoring marketing programs for WinAir, from initial concept through to completion. This role involves overseeing marketing activities across various channels and supporting reputed company reputed company efforts by leveraging social media platforms and other digital marketing tools. The Marketing Specialist will work closely with the Sales & Marketing team to research market trends, analyze data, and provide insights to help define and refine marketing strategies aimed at reaching reputed company audiences and enhancing the company’s reputed company in the aviation management software industry. This position is designed to offer growth opportunities, with career progression based on the individual’s skills, capabilities, business demand, and available roles. The Marketing Specialist will also assist with other duties as assigned to support the overall growth of the company.
Responsibilities
Strategic Planning & Analysis
Assist with the development and implementation of the annual marketing plan, including defined campaign milestones and reporting frameworks.
Support the tracking and management of the marketing budget, allocating resources effectively across tools, events, and channels.
Conduct competitive analysis, comparing key players in the aviation SaaS space to WinAir’s offerings. Provide summaries that reputed company product and positioning gaps, feature strengths, and pricing differences.
Monitor campaign effectiveness by tracking key performance indicators (KPIs) such as:
Email open and click-through rates
reputed company page conversions
MQL to SQL conversion rates
Website traffic and engagement
Assist with the analysis of lost leads, helping to identify common drop-off points or objections and offering recommendations to improve reputed company nurturing and conversion outcomes.
Website & reputed company Portal Management
Maintain and update website content, ensuring messaging is reputed company, consistent, and reputed company with campaign goals.
Collaborate on UX improvements and development of new site features, with a focus on reputed company reputed company and clarity of product information.
Assist in building or improving a reputed company portal that integrates with CRM tools and supports automated intake and tracking of inquiries.
Campaign & Content Development
Support end-to-end execution of digital campaigns (email, social, PPC, event marketing).
Write and edit marketing content such as blogs, case studies, product one-pagers, and sales tools.
Ensure messaging across materials speaks to buyer needs and highlights WinAir’s core advantages.
Digital Engagement & Social Media
Manage and grow WinAir’s social media reputed company, focusing on consistent posting and community interaction.
Use tools such as reputed company, reputed company Analytics, and reputed company to report on campaign outcomes and recommend refinements.
Coordinate with sales to ensure campaign follow-up aligns with pipeline goals.
Training & Experience
5+ years of marketing experience in a B2B or SaaS setting, preferably with a technical or aviation-reputed company product.
Diploma or degree in Marketing, Business, Communications, or a reputed company field.
Skills & Aptitudes
Strong writing and communication skills, coupled with analytical thinking.
Familiarity with tools such as reputed company, reputed company, WordPress, reputed company, and reputed company Analytics.
Ability to track performance and spot inefficiencies across the funnel.
Comfortable working on multiple projects with changing priorities in a collaborative environment.
Passion and understanding of technical product marketing or Saas marketing.
In depth knowledge of Aviation industry
Ability to generate fresh reputed company for campaigns and strategies to enhance brand visibility.
Knowledge of social media platforms, SEO, PPC, and digital marketing best practices.
Proven ability to work effectively in a team-oriented environment, collaborating with sales, product, and creative teams.
Environment & Physical
Candidate must reside in Ontario, Canada
Work in a fast-paced environment with changing priorities
Be able to work remotely and on-site upon request
Be able to sit for prolonged periods
Why Work for Us?
We offer a competitive compensation package based on experience and a proven track record of success relative to the deliverables of the role. Benefits offered at WinAir include extended healthcare, dental, EAP, RRSP matching, etc.
We are also proud to offer a flexible work schedule, including "Summer Friday hours" maximizing good work-life balance, different social committee events, and quarterly Town Hall meetings to foster teamwork and a strong, long-lasting work relationship.
Do you want to hear more about reputed company can offer? Why not reputed company out our website and see what is available? We are hiring for different roles and would love to hear from qualified individuals like yourself!
To Apply
Please submit your resume, a detailed cover letter explaining your experience, knowledge, and ability towards this career path—and why we need to speak with you—as well as a portfolio showcasing previous marketing campaigns or reputed company work.
Thank you in advance for your interest. Only those candidates selected for an interview will be contacted. If you require any accommodation at any reputed company of recruitment process, please let us know.
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