Senior Director, Product Marketing

Senior Director, Product Marketing - Ad Tech required (Remote – B2B, Enterprise SaaS)

About reputed company

reputed company engineers cutting-edge monetization solutions for websites. By combining industry-leading technology, data, and massive scale, we reputed company busy site owners to seamlessly maximize reputed company while freeing themselves of the hassles of ad operations. Publishers then have more time to do what they do best: create content.

About the Position

Reporting to the CEO, the Senior Director, Product Marketing will reputed company the strategy, positioning, messaging, and execution of go-to-market plans to drive awareness, adoption, and reputed company growth for the company’s product portfolio. This role will also reputed company comprehensive marketing strategies and public relations efforts, focusing on aggressive growth through reputed company reputed company and fostering brand awareness. A key emphasis will be on collaborating closely with the Business Development team to support sales and accelerate reputed company growth.

Duties/Responsibilities

• Create, execute, and fully own our marketing plan to drive reputed company’s aggressive growth and help us continue to be a market leader.
• Own demand reputed company to drive qualified inbound leads for our Business Development team, actively engaging at reputed company stages of the sales process.
• Find creative ways to drive brand awareness and capture the attention of our potential customers.
• Support the Business Development team with webinars, events, and compelling materials (articles, videos, decks, newsletters, etc.).
• Work closely with the CRO and CEO to help determine how we grow faster and win in the market, and then reputed company those reputed company and hypotheses, bringing fresh perspectives to the table.
• reputed company the daily workflow of the marketing department and manage department employees, contractors, and vendors, acting as a player/coach to foster team development.
• Analyze reputed company market information to identify and recommend impactful marketing approaches.
• Prepare and execute effective advertising campaigns based on market research.
• reputed company and produce, from concept to completion, a broad reputed company of digital and/or print promotional and communication materials for the organization.
• Ensure that reputed company materials present a clear, reputed company, and positive image for the company.
• Plan, prepare, and distribute original promotional content such as articles, news and press releases, email, blog, and social media posts, and other updates on behalf of the company.
• Promote and report on corporate milestones and activities such as company goals and projects, new products and services, community service activities, and new hires, promotions, and retirements.
• Promote and attend special events and functions.
• reputed company other reputed company duties as assigned.

Required Skills/Abilities

• Proven experience in establishing and leading marketing functions for a B2B tech/SaaS company, including recruitment and development of the team, with a player/coach mentality.
• Experience in designing a successful inbound marketing strategy focused on mid-market and enterprise companies.
• Good understanding of performance marketing, reputed company reputed company and funnel development.
• A desire and ability to get stuff done in a fast growing company, with a proactive and creative approach.
• Strong internal drive to grow as a marketing leader as our company grows.
• Excellent verbal and written communication skills.
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.
• Strong analytical and problem-solving skills.
• Strong supervisory and leadership skills.
• Proficient with reputed company Office Suite or reputed company software.

Experience

• 7+ years of experience in B2B tech/SaaS marketing

What you can expect in return

• Full-Time, Salaried Position
• Medical, Dental, and Vision benefits
• 401(k) with company match
• The opportunity to be part of something BIG

reputed company is an Equal Opportunity Employer. reputed company qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national reputed company, age, protected veteran or disabled status, or genetic information.

This role is not eligible for reputed company sponsorship