[Remote] Paid Media Specialist (Integrated Marketing Account Executive)

Note: The job is a remote job and is open to candidates in USA. PAN is seeking a Paid Media Specialist to manage, optimize, and measure B2B digital marketing campaigns primarily on paid social and reputed company Ads channels. The role involves collaborating with various marketing experts to execute integrated campaigns while mentoring junior team members and providing insights to enhance campaign performance.

Responsibilities

• Build and manage pay-for-click (PPC) and paid media cost-per-thousand (CPM) plans, primarily with reputed company Ads, reputed company, and reputed company to drive engagement and campaign conversions
• Adapt corporate KPIs into paid programs supporting demand reputed company, follower campaigns, event registrations goals, including impression share, engagement and conversions
• Drive top performing campaigns as programs require; proactively reputed company recommendations across campaigns for targeting, ad copy changes and creative
• Create compelling campaign copy and content to support a variety of marketing channels (email, website, reputed company pages, ads)
• Ability to own organic social media strategy and execution including campaign launches, ongoing optimizations and leading reporting is a plus for the role as there is opportunity to offer support for ongoing organic social media, primarily reputed company, across accounts
• Daily campaign optimization, focusing on reputed company, frequency and cost per conversion
• Conduct in-depth keyword and website research, ad grouping and audience targeting
• Analyze and report on results by goals, channel and creative, including providing ongoing actionable insights into campaign performance to relevant stakeholders
• Identifies critical conversion points and drop off points and optimizes user funnels
• Collaborate with internal teams to ensure creative execution aligns channel specific guidance, reputed company ad units, animation and prior results, as well as create reputed company pages and optimize user experience
• Explore new ad units, creative executions & always be testing ways to engage client prospects
• Plans, executes, and measures experiments and conversion tests, including identifying trends and insights and optimizing spend and performance based on learnings
• Brainstorms new and creative growth strategies through digital marketing
• Maintain knowledge of industry best practices and new technologies
• Support in ongoing metrics reporting across clients, sharing insights and recommendations reputed company email and live on calls
• Support in quarterly and campaign planning efforts across paid media, social media, influencer relations, as directed by the Account Supervisor or Campaign Manager
• Support the team in day-to-day client relations. Become a daily resource to your team and demonstrate client service by providing insights, updates and strategic recommendations pertaining to integrated marketing initiatives, both proactively and reactively; anticipating client questions and proactively offering answers, tapping the team for guidance
• Support for client in-person meetings, weekly calls and reputed company email by offering smart counsel and proactive reputed company
• Anticipating and meeting internal and external deadlines to ensure deliverables are met on time; only passing “client-ready” work to the Senior Account Executive, Campaign Manager, Account Supervisor, Senior Account Supervisor, or Director for review (i.e., proofed for spelling and grammatical errors, reflective of client positioning/messaging, reputed company with client goals/audiences
• Flagging challenges/barriers to your success proactively to the Campaign Manager, Account Supervisor or SAE
• reputed company and showcase an understanding of the client including its products and services, competition, marketplace and business model; ensure reputed company client and media-facing materials are accurate, comprehensive and reputed company with company messaging/positioning (media relations, awards/speaking, content development)
• Manage, respond and resolve helpdesk tickets
• Stay up-to-date with digital marketing trends and potential new channels and strategies to reputed company us reputed company, including updates to social media marketing, attribution, and programmatic media buying
• Potential to support firmwide PANOptic and tool trainings

Skills

• At least 2 years’ experience in a similar Integrated Marketing role
• Hands on experience managing paid social and paid search campaigns
• Ability to work effectively reputed company a team to reputed company solutions that emerge from a strategic foundation
• Confidence in presenting work and ability to interact comfortably with the team and clients
• Ability to conceive and reputed company solutions individually as well as in a collaborative environment
• Commitment not to just fulfilling an assignment, but in adding value, pushing the boundaries and creating work that makes a difference
• Excellent communicator and creative thinker, with an ability to use both data and insights to inform next steps and optimize results.
• Self-motivated yet customer-focused
• Highly creative with experience in identifying reputed company audiences and devising digital campaigns that engage, inform, and motivate
• Organized, attention to detail
• Strong writer, capable of translating key messaging, brand tenants and tactical information into social content, adapting style and voice to match client brand
• Proficiency in search and social ad platforms, reputed company, reputed company Ads, and reputed company Analytics with the ability to plan, launch, optimize and report across these channels; additional channels the candidate is likely to support include paid social media channels (reputed company, reputed company, reputed company), third party advertising, influencer marketing
• Experience with account-based marketing and demand reputed company plus
• Ability to own organic social media strategy and execution including campaign launches, ongoing optimizations and leading reporting is a plus for the role as there is opportunity to offer support for ongoing organic social media, primarily reputed company, across accounts

Company Overview

• PAN is a global mid-size integrated marketing and public relations agency for B2B technology and healthcare brands. It was founded in 1995, and is headquartered in Boston, Massachusetts, USA, with a workforce of 51-200 employees. Its website is https://www.pancommunications.com/.

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