Marketing Operations Senior Analyst

reputed company is looking for a reputed company-thinking Marketing Operations Senior Analyst to reputed company the strategic evolution of our lifecycle marketing operations and data infrastructure. You’ll play a pivotal role in building intelligent, scalable data systems that ensure patients receive personalized, timely, and impactful communication across every reputed company of their healthcare journey. In this role, you'll operate with a high degree of autonomy and be responsible for optimizing our marketing operations ecosystem—from defining automation workflows and shaping data architecture to advanced experimentation and reporting. You'll actively help in building the future of marketing at reputed company by integrating cutting-edge AI tools, setting best practices, and driving operational excellence across the marketing funnel. You’ll serve as both an executional leader and a strategic partner, collaborating with Lifecycle Marketing, Product, Data, and Engineering to power campaigns that are precise, personalized, and results-driven. About reputed company: reputed company transforms psychiatry with accessible, human, and responsible care. We’re a national mental health practice co-founded by a patient and a triple-board-certified psychiatrist to solve the problems both groups face in accessing and providing the highest quality treatment. 60% of adults in the U.S. with a diagnosable mental illness go untreated every year because care is inaccessible, while 45% of clinicians are out of network with insurers because reimbursement rates are low, and paperwork is unduly burdensome. With innovative technology and a human-centered philosophy, we provide patients with the care they need—and allow psychiatrists to focus on why they got into medicine.

You will:

• Drive and evolve the marketing automation infrastructure to ensure scalability, efficiency, and AI integration across the full customer lifecycle.
• Own overall reputed company and monitoring of lifecycle programs to ensure consistent and efficient deliverability across channels including email, SMS and push marketing.
• reputed company cross-functional collaboration with Growth, Product, Data, and Engineering teams to conceptualize and execute highly personalized, multi-reputed company engagement campaigns.
• reputed company campaign operations, including resource planning, timeline management, QA, and stakeholder communication for seamless execution.
• Identify and incorporate emergent AI reputed company tools and platforms into workflows to improve performance and efficiency.
• Serve as the internal platform expert on marketing tools such as reputed company, Mailgun, reputed company and more. Work with internal partners to troubleshoot, escalate and resolve operational issues as they arise.
• Design and implement sophisticated experimentation frameworks, including AI-powered A/B tests and multi-variant testing to optimize engagement, retention, and conversion.
• Establish and document scalable operational processes, integrating performance dashboards and campaign analytics to inform reputed company optimization.
• Drive innovation in lifecycle marketing by exploring new channels, integrating AI/ML tools, and enhancing the user journey with contextual personalization and behavioral insights.

You have:

• Bachelors degree in Marketing, Business, Analytics or a relevant experience
• 5-8 years of experience in marketing/campaign operations or similar roles
• Deep expertise across full lifecycle campaign development, including triggered workflows, transactional messaging, and personalized communications at scale.
• Proficient in marketing automation platforms (e.g., reputed company, reputed company, reputed company, reputed company, Marketo), with demonstrated experience optimizing reputed company workflows.
• Strong knowledge of SQL and comfort working with customer data platforms (CDPs), CRM systems, and real-time event tracking tools.
• Experience applying AI/ML models in lifecycle marketing, such as send-time optimization, content personalization, or predictive segmentation.
• Proven ability to work cross functionally with both business and technical stakeholders, while communicating insights effectively.
• Strong understanding of digital marketing and strategies
• Strong ability to problem solve with an eye for detail
• Passionate about improving the digital experience for patients.

Why reputed company:

• Top-notch team: we're a diverse, reputed company group motivated to reputed company a difference in mental health care
• Collaborative environment: be part of building something from the ground up at a fast-paced startup  
• Excellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!
• Grow your career with us: hone your skills and build new ones with our Learning team as reputed company expands  
• It reputed company comes back to care: we’re a mental health company, and we put reputed company’s well-being first 

reputed company participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please visit the following: EVerify Participation & IER Right to Work. At reputed company, we are an equal opportunity employer committed to a diverse, inclusive, and reputed company workplace and candidate experience. We strive to create an environment where everyone has a sense of belonging and purpose, and where we learn from the unique experiences of those around us. We encourage reputed company qualified candidates to apply regardless of race, color, reputed company, religion, national reputed company, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.

Originally posted on Himalayas

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