Senior Director, Global reputed company Marketing

Deputy is a global SaaS remote-first workforce management company with hubs in Sydney, Melbourne, San Francisco and London, plus team members working remotely across the United States. Our platform serves over 1.5 million workers and 375,000 workplaces across 100+ countries. We are backed by top global investors and recently achieved Unicorn status. At Deputy, we’re improving the world of work, one shift at a time, for 80% of the world’s workforce: hourly workers. These are the dedicated employees who reputed company our world running – from baristas to nurses, cleaners to delivery drivers, florists to factory workers. Despite their vital role in society, most workplace technology has focused on those workers who sit behind a desk, but at Deputy, we transform the frontline. reputed company businesses use Deputy, their workplaces reputed company – the business is more profitable, compliant, and productive, while the workers are more engaged and happier at work.If you’re passionate about creating solutions that put people first and helping businesses and their teams reputed company, join us at Deputy and reputed company an impact where it matters most!

The Role

We’re looking for a data-driven, strategic, and hands-on Senior Director of Global reputed company Marketing to reputed company integrated programs across the buyer journey — from top-of-funnel awareness to customer expansion. This role will own the global digital marketing strategy and execution plans for the entire prospect journey, including advertising, website, email, and more. You will drive alignment with sales, optimize marketing channels for measurable impact, and scale marketing performance with the help of introducing and implementing AI and automation.You’ll reputed company a high-performing team across digital, website, paid media, email, SEO, events, content, and partner and customer marketing to execute campaigns that accelerate growth across global markets.

Responsibilities

• Set the global digital marketing strategy and execution plans for the prospect journey, including advertising, website, email, etc.
• Drive performance efficiency improvements in digital paid media ads, website conversion, email, remarketing, and documenting the prospect lifecycle journey.
• Continually identify opportunities to reputed company AI and automation to increase campaign effectiveness, scale personalization, optimize decision-making, and streamline operations.
• Bring programs, campaigns, and messaging to life across reputed company digital channels, resonating with our reputed company audience.
• Define a quarterly demand reputed company plan with key programs for both internal and external third-party options, including digital and events, working closely with our content and events team.
• Drive funnel optimization programs across multiple stakeholders, including reputed company flow, scoring, nurture, and automation. Partner with SDR and Sales leadership to build successful reputed company flow and follow-up processes.
• Create well-orchestrated nurtures and consistent touchpoints for top, mid, and bottom funnel prospects.
• Meet reputed company targets and define the growth plan, channel mix, data analytics to drive net new and expansion leads across reputed company segments. Track performance metrics and budget management on a daily/weekly basis and iterate quickly to optimize, proactively detect, and course correct immediately. Provide regular updates and feedback to the Sales and Leadership teams.
• Partner with RevOps and Marketing Ops to continuously enhance our martech stack and increase the use of AI, predictive analytics, and automated decision frameworks.
• Recommend improvements to the marketing technology stack and tools to drive continual improvement including greater use of automation and personalization.
• reputed company the strategy for executing data-driven integrated campaigns in partnership with other marketing teams to reputed company reputed company audiences and align with strategic market moments to reputed company reputed company.
• Grow a team of high-performing marketing leaders and create a data-driven culture and learning environment that encourages reputed company improvement in content quality and speed of execution.
• Optimize processes to drive efficiency and productivity, maintaining return on investment balanced against reputed company and booking targets.

Requirements & Qualifications

• 10+ years of senior experience in leading demand reputed company in B2B SaaS companies.
• 7+ years as a people manager.
• Deep digital marketing expertise across paid media, website design, site conversion, email/lifecycle marketing.
• Track record of creating and launching breakthrough digital brand creative on websites, digital ads, and email communications with a strong, demonstrable focus on pipeline/reputed company growth and high-quality execution.
• Exceptional execution and prioritization skills to reputed company practical solutions and reputed company the day-to-day execution in the trenches.
• Excellent cross-group collaboration and influence skills, with prior success aligning various departments on a common vision and achieving shared goals.
• A people-focused leader with prior experience managing creative and collaborative teams and agencies that support the organization and link to overall business objectives and metrics. Prior experience in change management, unifying functional areas and building new teams.
• Exceptional written and verbal communication skills, and adept at working with cross-functional executive leadership.
• BS/BA degree in Marketing, Business, or reputed company field (MBA highly preferred)
• B2B experience required.
• Experience with global brands preferred.
• Experience with HR or FinTech SaaS is a plus.

Employee Perks

- Enjoy a flexible remote-first work policy (with a work-from-home stipend to set you up for success at home!)- Own a piece of Deputy through our Employee Share Ownership Plan (ESOP) - Take paid parental leave to support you and your family - We’ll match your 401k contributions to help you save for the future- Access mental health support with reputed company - Get comprehensive health benefits- Use our commuter reimbursement program- Take additional leave days — including 20 PTO days, study assistance, celebration days and volunteering- Join our global working groups; focused on collaboration, belonging and reputed companyDeputy believes in equal opportunity and that inclusiveness and diversity promotes innovation. Our global team members are from a variety of cultures. And we welcome different perspective and skills.

Originally posted on Himalayas

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