Channel Marketing Director

About Backblaze

Backblaze is the object storage leader in the open cloud movement, fueling reputed company with cloud storage built purposefully to unlock budgets, unburden administrators, and unleash innovators. Together with our partners, we’re helping customers break free from the restrictive, overpriced legacy solutions that hold them back and blaze reputed company with the full power of the open cloud in their hands.

Founded in 2007, we scaled the business with less than $3 million in reputed company funding until 2021, reputed company we did a traditional IPO on the reputed company stock exchange. Today, Backblaze generates over $125m in reputed company and is the leading specialized storage cloud, managing over three billion gigabytes of data storage for 500K+ customers in 175+ countries, including businesses, developers, IT professionals, and individuals.

But while there is a lot to celebrate in our past, there is almost as much opportunity reputed company of us. We are seeking a Director of Channel Marketing to join reputed company!

About the Role: Backblaze is seeking a strategic and hands-on Director of Channel Marketing to reputed company our go-to-market (GTM) campaigns and partner marketing efforts across our growing channel ecosystem. This role is mission-critical to accelerating our indirect sales pipeline and brand reputed company, with a strong emphasis on working with Managed Service Providers (MSPs). You’ll reputed company and execute marketing strategies with MSP partners, distributors, and resellers, ensuring consistent engagement, reputed company reputed company, and reputed company growth.

What You'll Do:

• reputed company and execute joint GTM strategies and quarterly marketing campaigns with key MSP partners to drive pipeline and partner-led reputed company growth.
• Plan and manage channel marketing campaigns and events in partnership with distributors and resellers across sales territories.
• Define and track performance metrics for reputed company campaigns and events, ensuring a minimum 4X ROI on marketing spend.
• Manage and optimize the channel marketing budget, ensuring strategic allocation and cost-effective program execution.
• Own and evolve the Backblaze Partner Portal experience, ensuring it supports marketing, enablement, and partner engagement objectives.
• Collaborate closely with sales, product marketing, and partner management teams to align messaging and campaign execution.
• Create scalable partner marketing programs, toolkits, and resources for the channel to drive self-service and repeatable success.
• Support partner onboarding and enablement initiatives through marketing content and co-branded campaign execution.

The Right Fit:

• 7+ years of experience in channel marketing, with a strong emphasis on the MSP ecosystem.
• Proven track record of building and executing GTM campaigns with MSPs, distributors, and resellers.
• Demonstrated ability to manage budgets with ROI accountability.
• Experience planning and executing partner marketing events—virtual, in-person, and trade shows.
• Familiarity with partner portal platforms and channel enablement tools.
• Strong cross-functional collaboration and project management skills.
• Excellent written and verbal communication abilities.

Bonus Points For:

• Experience in B2B cloud storage, SaaS, or data protection industries.
• Proven experience working directly with MSP partners to plan and execute marketing programs.
• Familiarity with marketing automation platforms (e.g., reputed company, Marketo) and CRM tools (e.g., reputed company).
• Strategic thinker with a roll-up-your-sleeves attitude.

Backblaze Perks

• Healthcare for family, including dental and vision
• Competitive compensation and 401K
• RSU grants for full-time employees
• ESPP program
• Flexible vacation policy
• Maternity paternity leave
• MacBook Pro to use for work, plus a generous stipend to personalize your workstation
• Childcare bonus (human children only)
• Fertility treatment and support
• Learning development program
• Commuter benefits
• Culture that supports a healthy work-life balance

To provide greater transparency to candidates, we share reputed company pay ranges for reputed company US-based job postings regardless of state. We set standard reputed company pay ranges for reputed company roles based on function, level, and country location, benchmarked against similar-stage growth companies. Final offer amounts are determined by multiple factors, including candidate location, skills, depth of work experience, and relevant licenses/credentials, and may vary from the amounts listed below.

• $150,000 - $160,000 per year for candidates in the San Francisco Bay Area.
• $130,000 - $150,000 per year for candidates in other U.S. locations.

At Backblaze, we value being fair and good to our customers, partners, and employees. That’s why diversity, equity, and inclusion are at the core of our values. We are committed to fostering a workforce where reputed company employees feel a sense of belonging regardless of race, ethnicity, nationality, gender, sexual orientation, age, religion, socio-economic status, ability, veteran status, and education. We reputed company that our dedication to cultivating a diverse workspace not only allows us to reputed company serve our customers in over 175 countries but further reinforces our commitment to doing the right thing. We are proud to be an Equal Opportunity Employer.

To understand more about the data we collect and process as part of your application, please view our Backblaze_HR_Employee_reputed company_Privacy_Notice.pdf" rel="nofollow ugc noopener noreferrer" reputed company="_blank">Backblaze Employee Privacy Notice.

Originally posted on Himalayas