SEO Specialist

At Trengo, we believe that search is more than rankings; it’s a critical revenue engine. As our SEO Specialist, you’ll own and scale organic and referral traffic, moving beyond execution into strategy, innovation and future‑proofing. You’ll shape our technical SEO, content and AI/LLM initiatives to ensure search remains a core growth channel for years to come. This is an opportunity to do career-defining work in the field of Search, AI and B2B Marketing.

About Trengo

We believe in a world where technology empowers the relationship between companies and their customers. That’s why our mission is to build an AI-powered customer engagement platform to replace repetitive work with meaningful conversations. How do we do that? Our software makes it easy for customer-facing teams to communicate with customers via multiple channels, all in one shared inbox. Email, Instagram, Facebook, WhatsApp, live-chat, you name it. With a Series A investment of $36M led by Insight Partners and Peak Capital and becoming one of the four official WhatsApp Business Solutions Providers in the Netherlands, we empower our customers to scale their businesses and optimize the channels their clients truly prefer.

What your job looks like

• Develop and execute an SEO plan across technical, on‑page and content, ensuring it aligns with Trengo’s business goals.

• Drive measurable growth in organic and referral traffic, treating SEO as a revenue stream rather than a checklist.

• Lead AI/LLM initiatives to ensure our content and platform remain discoverable in an AI‑driven search landscape.

• Perform in‑depth audits and reports on site architecture, internal linking, crawl budget and Core Web Vitals; work with website and engineering on technical fixes.

• Collaborate with content, product and paid teams to optimize user journeys and amplify campaigns.

• Develop a content ops framework that scales high‑quality blogs, landing pages and distribution channels.

• Monitor performance using GA4, GSC, Ahrefs/Semrush and other tools; report on KPIs and continuously optimize.

• Own the SEO roadmap, staying ahead of algorithm changes, SERP features and competitive trends.

What you will bring to the role

• 2–3+ years of SEO experience, ideally in‑house, with a track record of delivering traffic and revenue growth.

• Strong technical skills: you understand crawlability, indexation, schema, Core Web Vitals and site‑health metrics.

• Content optimisation chops: ability to brief writers, optimize copy for intent, and balance quality with scalability.

• Strategic thinker who sees SEO as a business lever, not just a set of tasks.

• Comfortable with analytics—you know your way around GA4, GSC, Ahrefs, Semrush, BI tools and dashboards.Experience with HubSpot, Dreamdata, Clay a plus.

• Curious about AI/LLM and excited to experiment with generative content and conversational search.

• Self‑starter with a proactive, ownership‑driven mindset; you thrive in hybrid environments and enjoy collaborating across teams.

What we offer

• Career growth with clear departmental tracks and support from your manager.

• Hybrid working + 60 days per year to work abroad.

• Mental health support with free sessions from on-demand psychologists (OpenUp).

• Learning budget + 2 extra days off to attend courses or conferences.

• 28 vacation days to rest, recharge, and travel — plus travel reimbursement to our Utrecht HQ.

• Monthly internet & phone allowance to stay connected.

• ️ Dutch courses for our international colleagues.

• Daily warm lunches prepared by our workplace experience team when you’re at our beautiful Utrecht office.

• Sabbatical: After two years, enjoy up to three months away (unpaid) to rest, recharge, or see the world.

Our culture & values

At Trengo, our culture is shaped by four core values:

• Dynamic – We experiment boldly and adapt quickly.

• Future-proof – We embrace AI and new technologies to amplify impact.

• Ownership – We win together and hold ourselves accountable.

• Open – We treat everyone with respect and transparency.

You’ll feel this in everything we do! From the way we collaborate, to the way we celebrate wins together.

If you’re excited to build one of Europe’s most innovative AI‑driven brands while owning our SEO strategy, we’d love to hear from you! This is your chance to join a scaling company and have a tangible impact on our growth.

Originally posted on Himalayas