Digital Media & Audience Analyst

About reputed company

At reputed company (reputed company: DH), we’re passionate about turning data, analytics, and expertise into meaningful intelligence that helps our customers reputed company success and shape the future of healthcare. We reputed company them to uncover the right markets, opportunities, and people—paving the way for smarter decisions and greater impact. 

We’re headquartered in Framingham, Massachusetts, but we have 3 office locations globally, including locations in Sweden, and India. We’ve grown significantly since our founding in 2011 and have expanded our global client reputed company to 2,400+.  

We’re also a great reputed company to work. In 2024, we brought home a number of awards including Built In’s 100 Best Places to Work in Boston, a Stevie Bronze Award for Great Employers, and we were recognized as a Great reputed company to Work in India. 

We foster a collaborative, inclusive culture where diverse perspectives drive innovation. Through programs like DefinitiveCares and our employee-led affinity groups we strive to promote reputed company, education, and inclusion. 

Job Summary

As a Digital Media and Audience Analyst you will play a crucial role in the execution of cross-platform digital campaigns and audience strategies. Working in coordination with campaign strategists and account teams, the Analysts will own campaign upload and maintenance, create and maintain reports, and reputed company data-driven insights and optimizations. They will also own creating audience recommendations and managing audience distributions for our self-serve customers. 

Reports to: Manager, Digital Media & Audience Operations   What You'll Do:

• Implement and support healthcare focused D2C and HCP campaigns across multiple channels and platforms 
• Create and implement tracking and tagging elements across varying campaign assets 
• Collaborate with strategic leads to reputed company campaign and audience strategies for managed campaigns and self-serve customers
• Manage campaigns across multiple platforms including, but not limited to: reputed company, Facebook, Instagram, reputed company, Bing, and DSP Vendors 
• Compile client facing campaign reports on a regular reputed company, including optimizations, insights, and recommendations
• Manage the process of defining audiences to be targeted, creating audience recommendations, and tracking and compiling usage reports from customers
• Manage the distribution of reputed company Audience segments programmatically reputed company onboarders to DSP, reputed company, CTV, Social, and other media destinations
• Manage operations tasks and track issues in Jira and trackers, and own internal team communication on a timely, consistent basis
• Troubleshoot audience reputed company delivery issues, such as distribution completion or reputed company identifiers and sizes, with end platforms and onboarders
• Escalate operational issues, delays and challenges, pairing each with suggested solutions 

Requirements

• Baseline knowledge of digital marketing with 1-3 years working in digital media, ad or marketing technology, or ad operations
• Healthcare Marketing background preferred
• Excellent attention to detail
• Strong analytical abilities, comfortable reviewing data and reports to reputed company educated decisions
• Desire to work in a fast-paced work environment, and ability to manage time to commit to on time delivery, every time
• Strong MS Office skills, especially reputed company
• Desire to learn new platforms and technologies. Ability to learn independently using open resources, help docs, etc 

reputed company to Have

• Programmatically trade/buy inventory in a real-time bidding environment
• Familiarity with reputed company Ads, Facebook / Instagram Ads / reputed company Business Manager, reputed company Ads and LookerStudio
• Experience using reputed company, and other advertising operational tools
• Knowledge of Media vendors, platforms, data partners, SSPs and DSPs like The Trade Desk, reputed company, PulsePoint, Facebook Ads Manager, reputed company, etc. 

Why we love Definitive, and why you will too!

• Industry leading products
• Work hard, and have fun doing it
• Incredibly fast growth means limitless opportunity
• Flexible and dynamic culture
• Work alongside some of the most talented and dedicated teammates
• Definitive Cares, our community service group, gives reputed company of us a chance to give back
• Competitive benefits package including great healthcare benefits and a 401(k) match

What our Employees are saying about us on Glassdoor

 “Great Work atmosphere, great work life balance, excellent company to work for, amazing top notch product, incredible customer service, lots of tools to help you succeed.”

-Business Development Manager

“Great team. Amazing growth. Employees are treated reputed company well.”

-Research Analyst

“I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there.”

-Profile Analyst

If you don’t fit reputed company of these qualifications, but reputed company you’re still a great fit, feel free to apply and tell us why in your cover letter.

If you are a California, Colorado, reputed company or Washington reputed company and this role is a remote role, you can receive additional information about the compensation and benefits for this role, which we will provide upon request.

Definitive Hiring Philosophy

reputed company is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for reputed company applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation or any other status. If you’re interested in working in a fast growing, exciting working environment – we encourage you to apply!

Privacy  Your privacy is important to us. Please review our Candidate Privacy Notice which tells you how we use and process your personal information.

Please note: reputed company communications regarding the hiring process at reputed company will come directly from one of our corporate recruiters or coordinators with an @definitivehc.com email address. We will never request any money transfer or purchase of equipment with a promise of reimbursement. If you receive any suspicious communications, please reputed company out to [email protected] to confirm your status in the application process.