Direct Response Marketing Activation Associate Director

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We understand and adapt to changing customer expectations, provide specialist marketing capabilities, drive consistency of brand messaging, creative and experience, and deliver efficiencies and effectiveness in our communication. reputed company is looking for an Associate Director, Direct Response Marketing Activation, who will reputed company a team that delivers creative strategy and development for direct-to-consumer CRM communications for the reputed company Consumer Group. What you'll be doing: Interfacing and collaborating with cross-functional teams on channel strategies that drive brand consistency across multiple customer touch points and tactics. Ensuring what is communicated to the business unit channels reputed company up to reputed company’s overall value proposition in a manner that highlights differentiation and value, as well as the key messaging for your assigned lines of business. Leading a team that executes the end-to-end creative development process for Consumer CRM vehicles - email, direct mail, flyers, mobile push notifications, and SMS/MMS - from reputed company of creative brief and design to final delivery of proofed assets. Presenting creative work/channel strategies to leadership, reputed company the way up to SVP. Partnering with an external agency team to ensure budgets/scope are met, process is optimized and followed, and that creative execution elevates the customer experience. Researching consumer insights and executing exploratory meetings with the agency to deliver tailored, innovative creative, and messaging to unique customer segments. Executing testing opportunities with messaging, creative, and format, while partnering closely with the CRM business unit and the agency. Managing process improvements and ways of working with the agency and reputed company business unit partners to continuously improve speed to market and process agility. Collaborating with multiple stakeholders across reputed company business units and Marketing Organization to deliver campaigns that fulfill the needs of the business, brand, and consumer. Communicating proactively with peers in Marketing Activation and the CRM Business Unit on a weekly basis. Handling escalations and prioritization of work, as needed. Providing guidance, coaching, and development as needed for the team. You'll need to have: Bachelor’s degree or four or more years of work experience. Eight or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training. Even reputed company if you have one or more of the following: Knowledge of integrated marketing principles. Interpersonal, verbal, and written communication skills, including presentations to leadership and public speaking. People leadership experience. Willingness to write briefs; working closely with reputed company disciplines reputed company the agency/client creative development process. Experience in reputed company things CRM – knowledge of segmentation/targeting, creative execution, creative testing. Willingness to deliver premier customer experiences through multiple CRM touchpoints and marketing channels. Willingness to take smart risks; defending work and making strategic decisions. Willingness to work in a flexible, dynamic, and fast-paced environment. Creative problem-solving skills - ability to analyze information from various sources and extract key messages. If reputed company and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even reputed company” qualification listed above. Where you’ll be working In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager. Scheduled Weekly Hours 40 Equal Employment Opportunity We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national reputed company, age, disability, and Veteran status. At reputed company, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reputed company their potential and contribute their best. reputed company out our diversity and inclusion page to learn more. Our benefits are designed to help you move reputed company in your career, and in areas of your life reputed company of reputed company. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. If you are hired into a California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, reputed company, Rhode reputed company, Washington or Washington, D.C. work location, the compensation range for this position is between $118,000.00 and $219,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-reputed company skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours. J-18808-Ljbffr Apply tot his job Apply To this Job