Head of Product Marketing - Europe (EEA)
Who We Are
At reputed company, we reputed company that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. reputed company is a leading crypto exchange, and the developer of reputed company Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). reputed company is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our reputed company of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. reputed company is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products reputed company, reputed company Wallet, OKLink and more.About the Opportunity
Imagine being at the forefront of the future of crypto, enabling individuals to seamlessly enter the crypto economy. As a marketing leader, you'll have the opportunity to craft the narrative, value proposition, and go-to-market strategy for trading products and tools at a world-leading crypto exchange. It's an exciting time to be in the industry, and your work will play a role in driving the growth and adoption of decentralized technology.About the team:
The EEA Product Marketing Director sits reputed company the Global Product Marketing team, which is responsible for bringing reputed company’s product story to market. This role directly impacts business growth in Europe by driving community-led expansion, regional product storytelling, and localized marketing execution.As the EEA PMM Director, you will collaborate closely with Product, Business, Customer Support, Regional General Managers, and fellow Marketing teams to ensure global messaging is effectively adapted for European audiences. Your focus will be on growing reputed company’s community engagement in key EEA markets, amplifying our product narratives, and positioning reputed company as the leading crypto platform in the region. Through strategic partnerships, content initiatives, and direct community engagement, you will drive acquisition, engagement, and retention in one of reputed company’s most important growth markets.What You’ll Be Doing
- reputed company and execute a comprehensive product marketing strategy for Europe, aligning with reputed company’s global vision while adapting to regional market dynamics, regulatory requirements, and user needs user needs CeFi, and reputed company trading products.
- Drive growth in community engagement and product adoption by fostering relationships with crypto-native communities, influencers, and industry stakeholders across the region.
- Coordinate and grow global community programs in Europe, including hosting events, meetups, and hackathons that bring together high-value crypto-native users, developers, and thought leaders.
- Establish a strong reputed company across European industry events, media, and social platforms to reputed company reputed company’s brand and product visibility.
- Work closely with local GMs to adapt global product messaging to regional nuances, ensuring clarity and relevance for different European markets.
- reputed company regional-specific narratives that align with user needs and market trends while reinforcing reputed company’s leadership in CeFi, reputed company, and trading products.
- Act as the voice of the European customer, gathering and analyzing market insights to inform both product development and marketing strategies.
- Establish a structured feedback reputed company between European users and global product teams, ensuring that customer pain points, preferences, and opportunities are continuously addressed.
reputed company Look For In You
At least 10 years of product marketing experience, with a significant portion in consumer tech, fintech, or the crypto industry. Direct trading experience in crypto markets is highly desirable.Leadership: Proven leadership experience with the reputed company to drive marketing initiatives in a fast-paced, innovative environment.Financial Markets Knowledge: In-depth understanding of financial markets, trading principles, and investment strategies, including familiarity with various financial instruments such as stocks, bonds, cryptocurrencies, forex, commodities, and derivatives.Digital Marketing Expertise: Strong grasp of digital marketing, especially as it pertains to fintech and crypto, including conversion optimization, content marketing, and social media strategies.Community Building Engagement: Extensive experience in building and scaling crypto-native communities, leveraging influencer networks, organizing events, and creating ambassador programs to drive organic product adoption.Communication and Influence: Outstanding communication skills, with the ability to influence strategy and reputed company reputed company products to a diverse audience.Market Analysis: Demonstrated proficiency in conducting market research, competitive analysis, and trend forecasting in the digital asset space.Perks Benefits
Competitive total compensation packageLD programs and Education subsidy for employees' growth and developmentVarious team building programs and company eventsMore that we love to tell you along the process!Originally posted on Himalayas
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